In the SaaS industry, we have all come to realize that retention is just as important as acquisition. There is no point exerting lots of...

If you have followed us over at Sherlock, you will likely have heard us say many times that product engagement is the lifeblood of any...

We believe that conversational bot technology will be transformative for the businesses that embrace it today. Bots have the power to...

Data is key to driving revenue and engagement at scale. In the past month, we have released a series of sophisticated features that help...

Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy...

Adding live chat to your funnel is a great way of generating more sales and targeting specific leads in a more effective way, ensuring...

It feels like we’re entering a golden age in relationships between customers and businesses. But really we’re just coming full circle....

The definition of an “engaged user” varies from product to product. For a to-do app an engaged user should be logging in every day to add...

Churn is one of the most important metrics tracked by today’s startups. But also one of the most misunderstood. We’re on the receiving...

At Intercom, we’ve worked with hundreds of our customers, helping them target messages to their customers and improve their messaging...

Giving every customer an amazing support experience is a challenge. It’s especially true in the early days of a startup, when resources...

What gets measured gets done, no matter the cost. But there is a genuine danger in reducing product onboarding and design to an exercise...

“Would I want to receive this in my inbox?” This is the single most important question Ben Jordan (pictured above), VP of Customer...

What happens when the sh*t hits the fan? Your company gets hacked, your users’ data “disappears”, your service is disrupted at the wrong...

Are all your users using all the features in your product? Of course they’re not. Let’s talk about that. When planning your roadmap, and...

Step 1: Build a product. Step 2: Release a product. Step 3: Growth Hack your way to success. It all smells too strongly of a “get rich...

Marketing people worry developers can be a tough audience to communicate with, but that doesn’t have to be the case. For us at Pusher...

Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...