Fahad HJul 15, 20141 min readDoubleClick Gains Viewable Impression Reporting With Google’s Active View Solutionintegrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display...
Fahad HJul 15, 20141 min readDoubleClick Gains Viewable Impression Reporting With Google’s Active View Solutionintegrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display...
Fahad HMar 14, 20141 min readGoogle Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New CustomersGoogle acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social...
Fahad HMar 14, 20141 min readGoogle Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New CustomersGoogle acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social...
Fahad HFeb 11, 20142 min readGoogle’s ComScore Deal Bakes Brand Ad Measurement Into DoubleClickGoogle has been working on its own measurement technology, Active View, but the industry has been calling on the company to integrate...
Fahad HFeb 11, 20142 min readGoogle’s ComScore Deal Bakes Brand Ad Measurement Into DoubleClickGoogle has been working on its own measurement technology, Active View, but the industry has been calling on the company to integrate...
Fahad HOct 18, 20131 min readGoogle’s DoubleClick To Offer FBX Ad Inventory In Coming Monthsannounced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to...
Fahad HOct 18, 20131 min readGoogle’s DoubleClick To Offer FBX Ad Inventory In Coming Monthsannounced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to...
