DoubleClick Gains Viewable Impression Reporting With Google’s Active View Solution
integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display...
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DoubleClick Gains Viewable Impression Reporting With Google’s Active View Solution
integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display...
Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers
Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social...
Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers
Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social...
Google’s ComScore Deal Bakes Brand Ad Measurement Into DoubleClick
Google has been working on its own measurement technology, Active View, but the industry has been calling on the company to integrate...
Google’s ComScore Deal Bakes Brand Ad Measurement Into DoubleClick
Google has been working on its own measurement technology, Active View, but the industry has been calling on the company to integrate...
Google’s DoubleClick To Offer FBX Ad Inventory In Coming Months
announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to...
Google’s DoubleClick To Offer FBX Ad Inventory In Coming Months
announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to...
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