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Fahad H
May 28, 20136 min read
Beyond AdWords: Demand Side Platforms Explained
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...
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Fahad H
Feb 4, 20133 min read
The Mechanics Of Real-Time Bidding
Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...
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Fahad H
Feb 4, 20133 min read
The Mechanics Of Real-Time Bidding
Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...
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Fahad H
Jan 9, 20131 min read
Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...
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Fahad H
Jan 9, 20131 min read
Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...
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