Fahad HMay 28, 20136 min readBeyond AdWords: Demand Side Platforms ExplainedHaving worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...
Fahad HMay 28, 20136 min readBeyond AdWords: Demand Side Platforms ExplainedHaving worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...
Fahad HFeb 4, 20133 min readThe Mechanics Of Real-Time BiddingMany newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...
Fahad HFeb 4, 20133 min readThe Mechanics Of Real-Time BiddingMany newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...
Fahad HJan 9, 20131 min readTriggit: Facebook Exchange 36% Better Than Google At Converting Retargeted UsersThe company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...
Fahad HJan 9, 20131 min readTriggit: Facebook Exchange 36% Better Than Google At Converting Retargeted UsersThe company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...