When you’re building a startup, data can be like a warm blanket on a cold night. Data is comforting. It can be trusted. It’s black and...

Don’t mistake data for a dry collection of numbers – looked at in the right way, it offers an entirely new window into human nature....

If you’re a data analyst, you probably believe in the power of data to make better decisions. But believing that yourself is different...

Our product analytics team are creatures of habit: every morning we go to the same coffee shop. The barista recently asked us to try a...

Easy availability of data has fundamentally changed the game when it comes to validating business activities. But if we’re all data and...

Our goal for Intercom availability is that each of our public facing endpoints (In-App Messenger, the Intercom web application and public...

While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers....

While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers....

I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in...

I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in...

A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and...

A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

“…great designers are dogged in understanding the problem they are dealing with. Their curiosity and tenacity for understanding doesn’t...

Analytics tools are great for collecting data that’s easy to measure, and visualising it in beautiful charts. Sadly, this usually leaves...

Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful...

Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...