Fahad HAug 16, 20122 min readProduct Demos That Don’t SuckProduct demos can be a great marketing tool when they focus on giving the attendees a fantastic experience. Customers should leave a...
Fahad HJul 16, 20123 min read3 rules for customer feedbackGathering useful timely feedback from customers can be a long process. Intercom makes it faster and easier than ever before but just...
Fahad HJul 5, 20122 min readUnderstanding distribution & conversionThe world of web analytics is full of ‘golden rules’ about dated metrics like bounce rate, time on site, pages per visit and many more....
Fahad HJun 25, 20124 min readHave You Tried Talking To Your Customers?I remember daydreaming in the boardroom of a renowned university in Ireland while pretending to listen to a group of stakeholders argue...
Fahad HMay 2, 20124 min readGetting Insight Into Your UserbaseThere are 3 types of data that every product manager or application owner should have easy access to: User Activity, Product Usage, and...
Fahad HApr 17, 20123 min readGet To Know Your UsersIt’s crucial for start-ups to know who uses their application and how. One of our goals with Intercom has been to surface this...
Fahad HDec 14, 20115 min readFocus on the job, not the customerPersonas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users...
Fahad HOct 20, 20111 min readThe Death and Rebirth of Customer ExperienceKarl arrives late into work. There’s no starting time or closing time, his store is always open. Like Rick, Karl sells CDs, but that is...