
Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews
content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over...

Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews
content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over...

Majority Of Shoppers Want Cross-Channel Personalization — Survey
MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The...

Majority Of Shoppers Want Cross-Channel Personalization — Survey
MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The...

Survey: 87 Percent Want “Do Not Track” To Elude Marketers
There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This...

Survey: 87 Percent Want “Do Not Track” To Elude Marketers
There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This...

FTC Commissioner Surprises Marketers With “Reclaim Your Name” Proposal
There are also private initiatives that are seemingly deadlocked, including the WC3’s effort to come to agreement on Do Not Track. This...

FTC Commissioner Surprises Marketers With “Reclaim Your Name” Proposal
There are also private initiatives that are seemingly deadlocked, including the WC3’s effort to come to agreement on Do Not Track. This...












