Finding the right tone for your customer communications can be tough. A/B testing messages in Intercom lets you quickly see what messages...

The gif is the cockroach of file formats. Every time we think it should die it re-appears with a new use case. In Intercom we create GIFs...

The most effective messages we see in Intercom either educate or persuade customers. Let’s talk about why they work. If you want users to...

The same companies who produce lengthy, hard-to-read press releases create bloated, hard-to-understand products. It’s no coincidence;...

Judge a company by how they treat customers, not prospects, because you’ll be a customer for a lot longer than you’ll be a lead in a...

Conversations with customers are valuable, but they have to be the right type of conversations – not merely questions about forgotten...

What happens in the first 30 days defines whether a new sign-up turns into a loyal customer, or is never seen again. Talking to customers...

How should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in...

How should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in...

Communicating with a large user base is damn hard. Every product owner knows this. We’ve been doing our best to help Intercom customers...

Situation: Your users know you provide a feature, and they want to use it. But when they approach it they’re intimidated by long forms,...

Situation: You’ve built a great feature that solves a real problem that you know your users have. They’re not using it though. Usually,...

The last significant innovation in email came 8 years ago with Gmail which introduced conversation threading, gigabyte storage, speed,...

40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back. What follows is a...

I remember daydreaming in the boardroom of a renowned university in Ireland while pretending to listen to a group of stakeholders argue...

It’s crucial for start-ups to know who uses their application and how. One of our goals with Intercom has been to surface this...

Today we launched automated emails in Intercom. A feature that evokes the old Spider-Man quote: “With great power comes great...