Fahad HJun 18, 20143 min readHow BCSocial increased engagement with IntercomFinding the right tone for your customer communications can be tough. A/B testing messages in Intercom lets you quickly see what messages...
Fahad HFeb 12, 20142 min readShow, don’t tell, with GIFsThe gif is the cockroach of file formats. Every time we think it should die it re-appears with a new use case. In Intercom we create GIFs...
Fahad HOct 23, 20133 min readHow to Educate & Persuade CustomersThe most effective messages we see in Intercom either educate or persuade customers. Let’s talk about why they work. If you want users to...
Fahad HAug 27, 20133 min readMake Every Word MatterThe same companies who produce lengthy, hard-to-read press releases create bloated, hard-to-understand products. It’s no coincidence;...
Fahad HAug 20, 20133 min readCustomer Support: Always Easy, Never NecessaryJudge a company by how they treat customers, not prospects, because you’ll be a customer for a lot longer than you’ll be a lead in a...
Fahad HAug 14, 20132 min readThe right type of customer conversationsConversations with customers are valuable, but they have to be the right type of conversations – not merely questions about forgotten...
Fahad HJul 5, 20133 min readUser Engagement in the First 30 DaysWhat happens in the first 30 days defines whether a new sign-up turns into a loyal customer, or is never seen again. Talking to customers...
Fahad HMar 19, 20133 min readOrganizing For ContentHow should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in...
Fahad HMar 19, 20133 min readOrganizing For ContentHow should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in...
Fahad HMar 1, 20134 min readEffective messaging: say the right thing at the right timeCommunicating with a large user base is damn hard. Every product owner knows this. We’ve been doing our best to help Intercom customers...
Fahad HJan 25, 20132 min readComplex, but not ComplicatedSituation: Your users know you provide a feature, and they want to use it. But when they approach it they’re intimidated by long forms,...
Fahad HJan 15, 20132 min readAre you being Clear, or Clever?Situation: You’ve built a great feature that solves a real problem that you know your users have. They’re not using it though. Usually,...
Fahad HDec 20, 20125 min readThe Future of Email ProductsThe last significant innovation in email came 8 years ago with Gmail which introduced conversation threading, gigabyte storage, speed,...
Fahad HOct 19, 20128 min readDesigning first run experiences to delight users40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back. What follows is a...
Fahad HJun 25, 20124 min readHave You Tried Talking To Your Customers?I remember daydreaming in the boardroom of a renowned university in Ireland while pretending to listen to a group of stakeholders argue...
Fahad HApr 17, 20123 min readGet To Know Your UsersIt’s crucial for start-ups to know who uses their application and how. One of our goals with Intercom has been to surface this...
Fahad HApr 4, 20124 min readAutomated emails & customer respectToday we launched automated emails in Intercom. A feature that evokes the old Spider-Man quote: “With great power comes great...
