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How people buy your product

Marketing works best when it connects your customer’s description of their problem with your product. But not all your customers...

Stop focusing on the next big thing

There’s a great Twitter account that parodies dumb tech blog headlines. “Breaking: The Novelty Of Touchscreen Telephones Is Wearing Off.”...

A closer look at SaaS valuations

Tech investors love SaaS companies, and 2013 was a phenomenal year for the valuations of public companies in the sector. As the year...

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