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To bot, or not to bot?

The challenge with automation is knowing when you’ve gone too far, when you’ve automated to the point of ruining the very thing you...

What we learned building our bot

When a new technology emerges, there’s an initial trigger. The masses react and become disillusioned, and then the trend slowly builds...

What’s your hierarchy of customer success?

Maslow’s famous pyramid shows a universal hierarchy of needs, and a similar framework can help us understand customers’ needs and how to...

Naming a new product? Start with the job.

Any word can be powerful, but names are transformative. A good product name gives that product a certain shape — for the team designing...

Designing half of a conversation

Bot design is at a fork in the road. It keeps circling back to the same issues, like a chatbot that keeps saying “I didn’t quite get...

Bot names – what should you name yours?

Every year in design circles, there’s a buzzword. This year, the buzzword is without question bots. And as with anything we build, we...

Browsers, not apps, are the future of mobile

A common refrain in discussions over the future of mobile is that “eventually, all mobile apps will be iOS or Android apps.” But many of...

Principles of bot design

Despite plenty of excitement it’s still unclear how conversational UIs can be made to work in a practical sense. But opinionated design...

Bots versus humans

Everyone is talking about the rise of chatbots; but are forgetting that humans are pretty good too. In recent months we’ve seen Facebook,...

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