One of the most beneficial kinds of content is the “how-to” (you’ll find plenty of great examples, like this one, on the CMI site)....

One of the most beneficial kinds of content is the “how-to” (you’ll find plenty of great examples, like this one, on the CMI site)....

Indeed, content marketing heavily involves social media. And, of course, in social media, marketers use content to get their messages...

Indeed, content marketing heavily involves social media. And, of course, in social media, marketers use content to get their messages...

In the past few months, we’ve conducted numerous interviews with marketers in order to understand their vision of content marketing. We...

In the past few months, we’ve conducted numerous interviews with marketers in order to understand their vision of content marketing. We...

Outreach is an important part of any content marketing campaign, but even a robust outreach strategy can have lackluster results if it is...

Outreach is an important part of any content marketing campaign, but even a robust outreach strategy can have lackluster results if it is...

Built for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...

Built for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...

CMI’s 2012 B2B content marketing research survey indicates the largest challenge (for 41 percent of respondents) is “producing the kind...

CMI’s 2012 B2B content marketing research survey indicates the largest challenge (for 41 percent of respondents) is “producing the kind...

However, you can save time on content development and reach a larger audience if you find ways to reuse or reinvent the content you have...

However, you can save time on content development and reach a larger audience if you find ways to reuse or reinvent the content you have...

Think about it: From videos, blogs and tweets, to press releases, articles, and the latest deals, it takes literally seconds for someone...

Think about it: From videos, blogs and tweets, to press releases, articles, and the latest deals, it takes literally seconds for someone...

The same elements that make a Valentine’s Day message successful can work for content marketers, as well.  Even a message on a piece of...

The same elements that make a Valentine’s Day message successful can work for content marketers, as well.  Even a message on a piece of...

Meta descriptions are little snippets of text (about 155 characters) that appear in search engine results and with links shared on social...

Meta descriptions are little snippets of text (about 155 characters) that appear in search engine results and with links shared on social...