“For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that...

the company launched in February. With nearly half of Yahoo’s traffic now coming from mobile devices, the company says the ads were...

Yahoo bought a 40 percent stake in Alibaba in 2005. The company was then worth $2.5 billion. Today it’s valued at more than $200 billion...

Yahoo announced Wednesday that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the...

Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The...

Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO...

fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and surprise) about the size of his golden...

Today, Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’...

After several months that saw Yahoo atop comScore’s top 50 US desktop rankings, Google has reclaimed the number one position. That’s...

Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find...

It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Here’s...

In an ad coup for Yahoo, its new Ad Exchange, launched at CES, will now power the new Mocean Mobile Marketplace. The nearly 5-year-old...

reported a mixed quarter. The company had revenues of $1.26 billion in Q4 2013. That was a 6 percent drop from a year ago. For the full...

reported yesterday that Yahoo COO Henrique de Castro “stepped down” from his role, in the wake of Yahoo’s decline from number two to...

Aviate. Aviate was in private beta, but I had a chance to use it for a week last year. It’s clear that Yahoo could do a number of...

Yahoo Food and Yahoo Tech sites. Yahoo Tech will be run by tech journalist David Pogue, who jumped from the New York Times to Yahoo in...

It’s been a question that’s haunted three Yahoo CEOs when asked in recent years: “What’s Yahoo.” Today, during her CES keynote, Yahoo CEO...

In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for...

announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid Manager...

widely reported last week, this morning Yahoo confirmed that Katie Couric would join the company as “Global Anchor.” CEO Marissa Mayer...