
Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net
Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time...

Yahoo revenue up in Q2, but earnings per share miss expectations
Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from...

Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger
A slew of new Facebook Messenger bots from Yahoo have been released into the wild today. These Messenger bots are designed to help you...

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
nevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...

WSJ: Verizon offering $3 billion for Yahoo’s core business
Yahoo is worth $35 billion, but Verizon is expected to bid about $3 billion for the company, according to The Wall Street Journal....

Yahoo bids coming in at 50 percent less than expected — [Report]
nevodka / Shutterstock.com According to a report in The Wall Street Journal, bids for Yahoo are expected to come in (or came in) at less...

Yahoo announces new video programming focus & expanded video ad metrics at NewFronts
In a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said...

Yahoo CEO Marissa Mayer will receive nearly $55 million if terminated
Ken Wolter / Shutterstock.com Yahoo CEO Marissa Mayer was hired in July 2012 amid great fanfare and high expectations. There were many at...

Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down
In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than...

Bids to buy Yahoo are due today, Verizon is the favorite [Report]
nevodka / Shutterstock.com Just like your taxes, bids for the potential acquisition of Yahoo are due today. Wireless carrier Verizon...

Tumblr looks to repair ad biz with blogless ads, sales team’s return
Alexander Supertramp / Shutterstock.com Tumblr was supposed to speed up Marissa Mayer’s turnaround of Yahoo when the portal announced it...

Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
Yahoo announced Q4 and full-year revenues. While earnings per share were in line with expectations, revenues (ex-TAC) were down 15...

Google, Apple, Yahoo Trying To Score Points With Local Officials During Super Bowl
Silicon Valley tech companies are trying to score some points in the runup to the Super Bowl. According to the Wall Street Journal,...

Yahoo Now Appears Headed Toward A Sale Of The Company
The reporting surrounding Yahoo has taken a very negative turn in the last month. An example is the New York Times’ piece this weekend...

Business Insider: Yahoo To Lay Off More Than 1,000 Employees
Ken Wolter / Shutterstock.com Business Insider says Yahoo is planning to reduce its staff by more than 1,000 employees. The layoffs would...

Paid Search 2015: Many Changes That Will Have An Impact In 2016
Another year, another whirlwind in paid search. What marked 2015 wasn’t one big change, like 2013’s Enhanced Campaigns, or even 2014’s...

Yahoo Announces It Will Spin Out Main Business Rather Than Alibaba Assets
In a reversal, Yahoo announced this morning that it will abandon its planned spinoff of its remaining Alibaba shares and instead do a...

Who Are The Potential Buyers Of Yahoo?
Yahoo’s board is meeting to discuss the fate of the company’s remaining Alibaba stake, as well as whether the company itself should be...

Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
Yahoo Gemini rolled out a couple of new features ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can...
























