In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former...

Old Navy has teamed with fashion stylists Emily Current and Meritt Elliott for a campaign called On The Road to promote the brand’s line...

Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience...

As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...

Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance...

CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...

After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media...

It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build...

Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo...

Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its...

Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of programmatic...

It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others...

Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored...

Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of August 6, ad-blocking...

Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on...

Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the...

First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it...

Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads...

In a sign of how Yahoo’s new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company’s ad growth...

the company launched in February. With nearly half of Yahoo’s traffic now coming from mobile devices, the company says the ads were...