Fahad HJun 9, 20142 min readHow Trademark Worries Block “World Cup” Ads On GoogleThe World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans...
Fahad HJun 6, 20142 min readMcDonald’s GOL! App Turns Its Fries Into An Augmented Reality World Cup GameThe FIFA World Cup kicks off in Brazil next week, but McDonald’s has given soccer fans around the world a way to get in on the action...
Fahad HMay 29, 20142 min readIs It Over? Nike, Samsung & Castrol Are Already Dominating World Cup-Related Social VideoNike, Samsung and Castrol are dominating the social video playing field, according to a report by video metrics firm Unruly, which ranked...
Fahad HMay 14, 20142 min readWorld Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On FacebookThe World Cup — the most watched sporting event in the known universe — is something of a niche phenomenon in the United States, where...
Fahad HMay 13, 20142 min readNike’s World Cup Spots Rank No. 1 & No. 6 On YouTube’s List Of Top Ads For AprilAt No. 1, Nike’s “Winner Stays” video featured a number of World Cup players, including Cristiano Ronaldo, Neymar Jr. and Wayne Rooney....
Fahad HApr 21, 20141 min readReport: Facebook Preparing Special Ad Targeting For World CupAs reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown...
