Nielsen: Search Ads Gain Trust, But Traditional Ads Still Outrank Digital In Consumer Trust
With the exception of ads in newspapers, all ad formats saw increases in consumer trust from 2007. Trust in ads shown in search engine...
top of page
Search
Edmunds.com Settles With Texas Marketing Firm Over Fake Reviews
That’s part of a recently announced settlement between Humankind Design and Edmunds.com, which also calls for Humankind to pay a portion...
Kit Kat Gets Behind Android KitKat With “Kit Kat 4.4” Candybar Phone Parody Ad & We
KitKat — the candy bar — is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named...
Yelp Changes Course, Allows Review Writing From Mobile
announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There’s...
On YouTube, Funny Ads That Would Never Air On TV About Touchy Subjects
With a few exceptions, outside of the Super Bowl, most TV ads I see don’t take risks. That’s understandable. Targeting a mass audience,...
Yelp More Likely To Filter Extreme Reviews & New Accounts [Study]
Yelp keeps the details of its review filter algorithm secret, for obvious reasons, but a new study suggests that there are some things...
Edmunds.com Sues Texas Marketing Firm For Allegedly Posting Fake Car Dealer Reviews
The company has issued a news release explaining its lawsuit against Humankind Design, a marketing company based in Friendswood, Texas,...
NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...
Yelp Sues To Take Down Paid Review Mill
The Daily Dot, Yelp has sued to terminate and collect damages from a site called BuyOnlineReviews.net. The site leads with Yelp but it...
The Mindset that Makes Online Marketing Work
When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive,...
Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online...
The New SEO = Social Engagement Optimization
The concept of search dates back to the days of cavemen searching for food. So does social interaction and the exchange of information,...
Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL
claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show...
Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you...
Can Social Influence Be Distilled Into A Score? Part I, The Potential
If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how...
Chick-Fil-A’s Brand Image Suffers In Wake Of Family Definition Controversy
According to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index score dropped from 65 on July 16th to 39 on...
Study: Blogs More Influential Than Social Networks When Women Buy Consumer Electronics
Sixty-nine percent of American women online say they rely on advice they find on blogs when making consumer electronics purchases, versus...
Twitter Now A Top 3 Site For iPhone Users — Nielsen
Nielsen recently released a collection of Q3 US smartphone data, some of which it had been trickling out in blog posts over the past...
Infographic: What’s The Word On Word Of Mouth Marketing?
Is someone talking about your brand? Relax. Chances are, it’s positive. And, it’s happening offline. But web site information is a close...
bottom of page