With the exception of ads in newspapers, all ad formats saw increases in consumer trust from 2007. Trust in ads shown in search engine...

That’s part of a recently announced settlement between Humankind Design and Edmunds.com, which also calls for Humankind to pay a portion...

KitKat — the candy bar — is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named...

announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There’s...

With a few exceptions, outside of the Super Bowl, most TV ads I see don’t take risks. That’s understandable. Targeting a mass audience,...

Yelp keeps the details of its review filter algorithm secret, for obvious reasons, but a new study suggests that there are some things...

The company has issued a news release explaining its lawsuit against Humankind Design, a marketing company based in Friendswood, Texas,...

Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...

The Daily Dot, Yelp has sued to terminate and collect damages from a site called BuyOnlineReviews.net. The site leads with Yelp but it...

When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive,...

According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online...

The concept of search dates back to the days of cavemen searching for food. So does social interaction and the exchange of information,...

claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show...

While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you...

If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how...

According to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index score dropped from 65 on July 16th to 39 on...

Sixty-nine percent of American women online say they rely on advice they find on blogs when making consumer electronics purchases, versus...

Nielsen recently released a collection of Q3 US smartphone data, some of which it had been trickling out in blog posts over the past...

Is someone talking about your brand? Relax. Chances are, it’s positive. And, it’s happening offline. But web site information is a close...