I’m just going to come right out and say it. UK-based fashion retailer Ted Baker is making insanely innovative use of Instagram filters...

In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or...

At the LSA-SMX West Local Search Advantage Workshop this week, Yelp’s Luther Lowe offered a number of “white hat tips” for marketers on...

Let me set the scene for you. I’m in a bar, having a drink. I spot a lovely woman across the bar. I walk up to her and whisper, “You...

Over the past ten years or so, book publisher have become ever more inventive in the way they market books. They’ve pushed their wares on...

As recently as 15 years ago, those with authority were advertisers and marketers. Consumers used to learn about new products from...

According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and...

Brand loyalty isn’t built in a day. Marketers are constantly exploring ways to engage with consumers in ways that are compelling and...

American Greetings is hoping to reinvigorate its Care Bears and Strawberry Shortcake brands. The company has launched a video project...

Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing...

In Belgium, they use happy (and sad) faces on their speed limit signs. The signs, which react in real time to drivers’ speeds, display a...

Billboards, They’ve been around forever. You see them everywhere. Some are interesting. Most are not. For the most part, once you’ve...

So much of marketing these days — scratch that — so much of everything these days is online. There isn’t much you can’t do with an...

There is no doubt the ALS Ice Bucket Challenge has taken the world by storm. It all happened so fast, too. I received the challenge from...

We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations...

As Business Insider reports, the video review feature will launch next month and initially only for “Elite” users. A Yelp spokesperson...

Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors,...

In less than two weeks, the GoldieBlox “Princess Machine” video showing girls building a Rube Goldberg machine set to the “Girls” song by...

letting Android users write reviews directly from their mobile device, too. Yelp didn’t allow its users to write reviews on mobile...

Today, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews....