Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in anywhere...

What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped...

We all have at least one person in our circle of friends who gushes about the Instant Pot. If you don’t, it is just a matter of time (or...

influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...

The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient...

Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...

Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on...

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...

I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over...

So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...

It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery...

Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based,...

There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of...

Napkins aren’t the most glamorous items to market, lacking the conspicuous brand-loyal following enjoyed by some categories like consumer...

Even if you haven’t yet seen Delta’s new in-flight safety video, you’ve likely already seen parts of it. Working with Wieden + Kennedy...

Like a feminine hygiene brand shying away from women in white flowing dresses frolicking through a field of tall grass, organic baby food...

Do you remember those awful chain emails from the late ’90s and early 2000s? They came in three varieties: a personal survey, an email...

A couple of weeks ago, actor Will Ferrell was interviewed on the “The Tonight Show” to promote his new movie, “Get Hard.” Except Ferrell...

Last week, a chocolate bar brand launched a QR code-based mobile app that allows people to add personalized messages of love on their...

The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of...