
Report: Personal health data should be off-limits to common marketing practices
From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition....

Will search engines fall to AI?
Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things,...

The future of location-based services
Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based...

Mobile Commerce: 5 Ways Your Company Can Improve
Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious...

Yext Launches Xone Beacon Network For Offline-To-Online Engagement
Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program...

Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down...

CES 2015: The Big Trends That Should Matter To Marketers
In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone — a venue where companies from almost every...

Will Advertising Work On Wearables?
It’s still too early to make any definitive pronouncements about wearables and smartwatches, let alone whether they’ll be effective...

Microsoft Band: Cross-Platform Wearable With Cortana Baked In
Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening...

Apple’s iWatch Could Usher In Wearables Era
If Apple doesn’t announce its smartwatch tomorrow observers will be shocked. Details remain scarce though there’s plenty of rumor and...

Wearables, Connected Homes, Mobile & The Future Of Analytics
The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

Google Eyes Future For Enhanced Campaigns: Ads On Thermostats, Wearables, Refrigerators And More
Google is looking ahead to a future in which ads are served up on any number of “smart” devices in your home, in your car and on your...

Survey: Nearly Half Of Americans Interested In Wearable Tech
told Fortune that it had sold 400,00 watches in 2013 and the company’s investors expect revenues to double this year. According to survey...


















