Fahad HAug 26, 20192 min readVideo marketing tops list of marketers’ priorities, voice search ranks lowAccording to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
Fahad HJul 29, 20192 min readGoogle swaps ‘voice search’ on Android for Google AssistantGoodbye voice search, hello Google Assistant. The company is swapping out the familiar blue and red mic in favor of its Assistant on the...
Fahad HJun 18, 20195 min read8 free keyword research tools for SEO (that beat their paid alternatives)If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts...
Fahad HMay 2, 20191 min readSpotify is testing voice-enabled ads that let listeners command engagementSpotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with...
Fahad HApr 29, 20193 min readScreening the screenless: Marketing’s next frontierI’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in...
Fahad HApr 22, 20191 min readSpotify adds Oracle Data Cloud integration geared to auto advertisersSpotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its...
Fahad HApr 19, 20193 min readHow National Public Radio reinvented itself for an on-demand audienceMeg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively...
Fahad HApr 15, 20193 min readAlexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketinLast Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading...
Fahad HFeb 6, 20194 min readHere’s why marketers should care about Microsoft’s CortanaOver the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products...
Fahad HJan 23, 20196 min readThe Most Critical Google Ads (AdWords) Trends of 2019Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
Fahad HDec 28, 20184 min readVoice-based AI means brands must take an omnichannel approach with consumersAI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
Fahad HDec 27, 20182 min readAlexa’s stellar holiday season bodes well for smart speakers, connected technologyAmazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of...
Fahad HAug 21, 20182 min readHow Visual and Voice Search Are Revitalizing The Role of SEOThis delivers on a genuine consumer need. According to a report from Slyce.it, 74 percent of shoppers report that text-only search is...
Fahad HAug 15, 20181 min readDigitas report: Brand loyalty is at risk with voice-based purchasesThe base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart...
Fahad HAug 8, 20183 min readOur wake-up call to improve an industryIf you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...
Fahad HJun 6, 20181 min readSay hello to Voice Interface OptimizationVoice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere,...
Fahad HMay 31, 20182 min readHow to forecast the revenue opportunity for the coveted ‘position 0’Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position...
Fahad HMay 22, 20181 min readMicrosoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...
Fahad HMay 1, 20181 min readIs responsive web design enough? (Hint: No)As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
Fahad HApr 19, 20181 min readVoice agents and interfaces will require many new marketing strategiesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
