IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
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IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level
Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level
Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...
Instagram now lets users add IGTV video ‘previews’ to Stories
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
Instagram now lets users add IGTV video ‘previews’ to Stories
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
5 ways to make your holiday advertising campaigns more profitable
For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...
5 ways to make your holiday advertising campaigns more profitable
For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...
Vimeo integrates with LinkedIn to enable video publishing to company pages
Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Vimeo integrates with LinkedIn to enable video publishing to company pages
Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Fullscreen offers marketers another YouTube brand safety tool
Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Fullscreen offers marketers another YouTube brand safety tool
Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Autopilot debuts real-time collaborative customer journey map
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Autopilot debuts real-time collaborative customer journey map
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Facebook: Coming to a TV near you?
Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...
Facebook: Coming to a TV near you?
Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
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