Fahad HNov 13, 20182 min readIAB: Digital ad revenues could exceed $100 billion for first time in 2018Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
Fahad HNov 13, 20182 min readIAB: Digital ad revenues could exceed $100 billion for first time in 2018Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
Fahad HNov 8, 20182 min readIAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...
Fahad HNov 8, 20182 min readIAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...
Fahad HNov 2, 20182 min readInstagram now lets users add IGTV video ‘previews’ to StoriesSoon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
Fahad HNov 2, 20182 min readInstagram now lets users add IGTV video ‘previews’ to StoriesSoon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
Fahad HOct 29, 20185 min read5 ways to make your holiday advertising campaigns more profitableFor retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...
Fahad HOct 29, 20185 min read5 ways to make your holiday advertising campaigns more profitableFor retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...
Fahad HOct 29, 20182 min readVimeo integrates with LinkedIn to enable video publishing to company pagesMarketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Fahad HOct 29, 20182 min readVimeo integrates with LinkedIn to enable video publishing to company pagesMarketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Fahad HOct 22, 20183 min readFullscreen offers marketers another YouTube brand safety toolAlthough YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Fahad HOct 22, 20183 min readFullscreen offers marketers another YouTube brand safety toolAlthough YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Fahad HOct 16, 20182 min readAutopilot debuts real-time collaborative customer journey mapA screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Fahad HOct 16, 20182 min readAutopilot debuts real-time collaborative customer journey mapA screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Fahad HOct 16, 20182 min readFacebook: Coming to a TV near you?Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...
Fahad HOct 16, 20182 min readFacebook: Coming to a TV near you?Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...
Fahad HOct 16, 20182 min readYouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Fahad HOct 16, 20182 min readYouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Fahad HOct 9, 20182 min readEstimate: Video now 25 percent of all US digital advertising, Facebook the top siteAccording to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
Fahad HOct 9, 20182 min readEstimate: Video now 25 percent of all US digital advertising, Facebook the top siteAccording to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
