Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
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Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop
Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...
YouTube sunsetting call-to-action overlays in favor of new ad extension
Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad...
YouTube sunsetting call-to-action overlays in favor of new ad extension
Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad...
Groupon voted top YouTube 6-second bumper ad of the year
A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...
Groupon voted top YouTube 6-second bumper ad of the year
A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...
Hulu launches new private marketplace for its OTT ad inventory
Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...
Hulu launches new private marketplace for its OTT ad inventory
Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...
Facebook missteps highlight what happens when you can’t trust platform metrics
Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Facebook missteps highlight what happens when you can’t trust platform metrics
Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
YouTube drops paywall from some Originals, explores advertising
In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows...
YouTube drops paywall from some Originals, explores advertising
In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows...
YouTube launches Stories feature for creators with 10K subscribers
YouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First...
YouTube launches Stories feature for creators with 10K subscribers
YouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First...
YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
How YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that...
YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
How YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that...
Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an...
Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an...
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