YouTube TrueView campaigns in AdWords have long been siloed away in a separate “All video campaigns” section that was hard to find and...

We’re not just a camera anymore. We’re an enjoyment platform for people around the world to watch. — Paul Crandell at Ad Age’s 2014 CMO...

We’re not just a camera anymore. We’re an enjoyment platform for people around the world to watch. — Paul Crandell at Ad Age’s 2014 CMO...

Facebook’s meteoric growth in video — from afterthought to more than 4 billion daily views in less than a year — has come with some...

Facebook’s meteoric growth in video — from afterthought to more than 4 billion daily views in less than a year — has come with some...

According to the announcement, the new plan contains all the features of Wistia’s “Free,” “Basic” and “Pro” offerings — including video...

According to the announcement, the new plan contains all the features of Wistia’s “Free,” “Basic” and “Pro” offerings — including video...

McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

360b / Shutterstock.com In BuzzFeed’s first major agency coup, the company struck a deal with WPP’s global media buying arm, GroupM,...

360b / Shutterstock.com In BuzzFeed’s first major agency coup, the company struck a deal with WPP’s global media buying arm, GroupM,...

Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...

Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...

The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...

The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...

In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds,...

In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds,...

Eschewing its frat-boy origins and recognizing that men take professional success very seriously, Axe has launched a Canada-centric...

Eschewing its frat-boy origins and recognizing that men take professional success very seriously, Axe has launched a Canada-centric...

In response to research that found over half of new moms feel overwhelmed by parenting advice and opinion, baby bottle brand Tommee...