Fahad HSep 24, 20152 min readStudy Finds YouTube Advertisers Pay For Bot ViewsBloomua / Shutterstock.com More alarming news on the advertising fraud front. A new study raises questions about the reliability of the...
Fahad HSep 23, 20153 min readFacebook Brings 360-Degree Video To The News FeedFacebook is giving 360-degree video a spin in the News Feed. The social network announced today that it has started displaying 360-degree...
Fahad HSep 23, 20153 min readFacebook Brings 360-Degree Video To The News FeedFacebook is giving 360-degree video a spin in the News Feed. The social network announced today that it has started displaying 360-degree...
Fahad HSep 23, 20153 min readWendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time PullThey’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...
Fahad HSep 23, 20153 min readWendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time PullThey’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...
Fahad HSep 22, 20152 min readHonda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV SpotHave we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...
Fahad HSep 22, 20152 min readHonda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV SpotHave we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...
Fahad HSep 22, 20151 min readTop 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video ViewsThe site’s flagship brand, BuzzFeed Video, won the most video views, at 772 million, earning it the top spot on Tubular’s top ten list of...
Fahad HSep 22, 20151 min readTop 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video ViewsThe site’s flagship brand, BuzzFeed Video, won the most video views, at 772 million, earning it the top spot on Tubular’s top ten list of...
Fahad HSep 17, 20152 min readSnickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline VideoSnickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...
Fahad HSep 17, 20152 min readSnickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline VideoSnickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...
Fahad HSep 17, 20151 min readFacebook Adds Support For Third-Party Verified Viewable Impression BiddingTwin Design / Shutterstock.com Facebook is getting on board with the move to buy digital advertising based on impressions that are served...
Fahad HSep 17, 20151 min readFacebook Adds Support For Third-Party Verified Viewable Impression BiddingTwin Design / Shutterstock.com Facebook is getting on board with the move to buy digital advertising based on impressions that are served...
Fahad HSep 16, 20151 min readNews Corp To Buy Video Ad Tech Platform Unruly For Reported $90 MillionIn a statement announcing the acquisition, News Corp CEO Robert Thomson said UK-based Unruly will complement News Corp’s traditional...
Fahad HSep 16, 20151 min readNews Corp To Buy Video Ad Tech Platform Unruly For Reported $90 MillionIn a statement announcing the acquisition, News Corp CEO Robert Thomson said UK-based Unruly will complement News Corp’s traditional...
Fahad HSep 16, 20153 min readSci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing TieIt’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...
Fahad HSep 16, 20153 min readSci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing TieIt’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...
Fahad HSep 15, 20152 min readONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across ScreensAOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
Fahad HSep 15, 20152 min readONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across ScreensAOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
Fahad HSep 15, 20151 min readStudy Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video AdsOpera Mediaworks worked with brands including Carls Jr., HISTORY (Vikings), Adidas, the US Navy, Machine Zone (Game of War), Disney...
