Study Finds YouTube Advertisers Pay For Bot Views
Bloomua / Shutterstock.com More alarming news on the advertising fraud front. A new study raises questions about the reliability of the...
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Facebook Brings 360-Degree Video To The News Feed
Facebook is giving 360-degree video a spin in the News Feed. The social network announced today that it has started displaying 360-degree...
Facebook Brings 360-Degree Video To The News Feed
Facebook is giving 360-degree video a spin in the News Feed. The social network announced today that it has started displaying 360-degree...
Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pull
They’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...
Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pull
They’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...
Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
Have we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...
Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
Have we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...
Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views
The site’s flagship brand, BuzzFeed Video, won the most video views, at 772 million, earning it the top spot on Tubular’s top ten list of...
Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views
The site’s flagship brand, BuzzFeed Video, won the most video views, at 772 million, earning it the top spot on Tubular’s top ten list of...
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...
Facebook Adds Support For Third-Party Verified Viewable Impression Bidding
Twin Design / Shutterstock.com Facebook is getting on board with the move to buy digital advertising based on impressions that are served...
Facebook Adds Support For Third-Party Verified Viewable Impression Bidding
Twin Design / Shutterstock.com Facebook is getting on board with the move to buy digital advertising based on impressions that are served...
News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million
In a statement announcing the acquisition, News Corp CEO Robert Thomson said UK-based Unruly will complement News Corp’s traditional...
News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million
In a statement announcing the acquisition, News Corp CEO Robert Thomson said UK-based Unruly will complement News Corp’s traditional...
Sci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing Tie
It’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...
Sci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing Tie
It’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...
ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens
AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens
AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads
Opera Mediaworks worked with brands including Carls Jr., HISTORY (Vikings), Adidas, the US Navy, Machine Zone (Game of War), Disney...
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