Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

Facebook video is finally getting a home. Up to now, the social network has been content to let its users bump into video on the News...

Facebook video is finally getting a home. Up to now, the social network has been content to let its users bump into video on the News...

Google’s “Google, Evolved” – an ad announcing the company’s new branding efforts – received nine million views – earning it the No. 2...

Google’s “Google, Evolved” – an ad announcing the company’s new branding efforts – received nine million views – earning it the No. 2...

In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...

In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...

GoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to...

GoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to...

Uploading video to Twitter is no longer a mobile-only process. Starting today, users can upload video from the desktop. Your phone...

Uploading video to Twitter is no longer a mobile-only process. Starting today, users can upload video from the desktop. Your phone...

Twitter is opening up its Amplify program beyond direct publisher buys with a new option that should appeal to a much wider array of...

Twitter is opening up its Amplify program beyond direct publisher buys with a new option that should appeal to a much wider array of...

Are you considering allocating budget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital...

Are you considering allocating budget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital...

Google is expanding shopping ads on YouTube beyond merchants’ own videos. Taking shopping ads on YouTube a step further, Google has...

Google is expanding shopping ads on YouTube beyond merchants’ own videos. Taking shopping ads on YouTube a step further, Google has...

After polling more than 30,000 consumers across 60 different countries between February and March of this year, Nielsen found 63 percent...

After polling more than 30,000 consumers across 60 different countries between February and March of this year, Nielsen found 63 percent...

Bloomua / Shutterstock.com More alarming news on the advertising fraud front. A new study raises questions about the reliability of the...