Fahad HJan 24, 20192 min readFacebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipienFacebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
Fahad HJan 24, 20192 min readFacebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipienFacebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
Fahad HJan 23, 20192 min readAll advertisers can now buy Google’s 15-second non-skippable video adsGoogle announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through...
Fahad HJan 23, 20192 min readAll advertisers can now buy Google’s 15-second non-skippable video adsGoogle announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through...
Fahad HJan 23, 20192 min readYouTube TV now available in more than 98% of U.S. householdsYouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...
Fahad HJan 23, 20192 min readYouTube TV now available in more than 98% of U.S. householdsYouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...
Fahad HJan 16, 20193 min readGillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be&#Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be”...
Fahad HJan 16, 20193 min readGillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be&#Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be”...
Fahad HJan 15, 20192 min readRE/MAX rolls out new DIY video capability for agentsRE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is...
Fahad HJan 15, 20192 min readRE/MAX rolls out new DIY video capability for agentsRE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is...
Fahad HJan 14, 20192 min readFreedive, Amazon’s free video-on-demand service, serves up new video advertising opportunitiesIMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
Fahad HJan 14, 20192 min readFreedive, Amazon’s free video-on-demand service, serves up new video advertising opportunitiesIMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
Fahad HJan 2, 20194 min readAre ad-supported tiers too much temptation for Netflix or Prime Video to resist?A few months ago, the internet had a mild freak out when Netflix started showing users commercials for other video content between...
Fahad HJan 2, 20194 min readAre ad-supported tiers too much temptation for Netflix or Prime Video to resist?A few months ago, the internet had a mild freak out when Netflix started showing users commercials for other video content between...
Fahad HDec 24, 20184 min read3 inspiring campaigns that remind brands to be human during the holidaysWe’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has...
Fahad HDec 24, 20184 min read3 inspiring campaigns that remind brands to be human during the holidaysWe’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has...
Fahad HDec 18, 20182 min readYouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV”...
Fahad HDec 18, 20182 min readYouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV”...
Fahad HDec 17, 20182 min readYouTube crowns Amazon with top ad, OMD as top media agency of 2018Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...
Fahad HDec 17, 20182 min readYouTube crowns Amazon with top ad, OMD as top media agency of 2018Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...
