What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
This story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
This story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...
There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...
YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about...
There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about...