Fahad HFeb 20, 20193 min readWhat marketers should know about Hulu’s new ‘pause’ adsA few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
Fahad HFeb 20, 20193 min readWhat marketers should know about Hulu’s new ‘pause’ adsA few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
Fahad HFeb 19, 20192 min readYouTube updates ‘strikes system’ to warn creators first when their content breaks the ruYouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
Fahad HFeb 19, 20192 min readYouTube updates ‘strikes system’ to warn creators first when their content breaks the ruYouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
Fahad HFeb 14, 20192 min readBrightcove to buy Ooyala’s online video platform for $15 millionThis story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Fahad HFeb 14, 20192 min readBrightcove to buy Ooyala’s online video platform for $15 millionThis story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Fahad HFeb 13, 20192 min readAdobe Experience Manager adds features to help marketers manage assets, optimize videoobe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Fahad HFeb 13, 20192 min readAdobe Experience Manager adds features to help marketers manage assets, optimize videoobe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Fahad HFeb 13, 20195 min readNew-school paid social creative needs old-school teamwork to succeedThere is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...
Fahad HFeb 13, 20195 min readNew-school paid social creative needs old-school teamwork to succeedThere is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...
Fahad HFeb 5, 20192 min readYouTube lets some advertisers buy masthead ads on CPM basisYouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
Fahad HFeb 5, 20192 min readYouTube lets some advertisers buy masthead ads on CPM basisYouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
Fahad HFeb 4, 20192 min readTaptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTVAd tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Fahad HFeb 4, 20192 min readTaptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTVAd tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Fahad HFeb 4, 20195 min readWhich Super Bowl advertisers won the digital game? Verizon, Bud Light, PepsiThe Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
Fahad HFeb 4, 20195 min readWhich Super Bowl advertisers won the digital game? Verizon, Bud Light, PepsiThe Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
Fahad HFeb 1, 20191 min readReport: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisersYouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
Fahad HFeb 1, 20191 min readReport: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisersYouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
Fahad HJan 30, 20194 min readCreative, short-form video: The secret weapon in getting Gen Z on board with your brandThere are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about...
Fahad HJan 30, 20194 min readCreative, short-form video: The secret weapon in getting Gen Z on board with your brandThere are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about...
