What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
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What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
YouTube updates ‘strikes system’ to warn creators first when their content breaks the ru
YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
YouTube updates ‘strikes system’ to warn creators first when their content breaks the ru
YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
Brightcove to buy Ooyala’s online video platform for $15 million
This story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Brightcove to buy Ooyala’s online video platform for $15 million
This story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
New-school paid social creative needs old-school teamwork to succeed
There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...
New-school paid social creative needs old-school teamwork to succeed
There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...
YouTube lets some advertisers buy masthead ads on CPM basis
YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
YouTube lets some advertisers buy masthead ads on CPM basis
YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about...
Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about...
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