Fahad HApr 2, 20191 min readVimeo bulks up its stock video inventory, giving video marketers access to more footageVimeo has added 1,000 video clips to its Stock Essential’s inventory, expanding the number of available videos paid members can use. The...
Fahad HApr 2, 20191 min readVimeo bulks up its stock video inventory, giving video marketers access to more footageVimeo has added 1,000 video clips to its Stock Essential’s inventory, expanding the number of available videos paid members can use. The...
Fahad HApr 1, 20193 min readWhy brands need to take ASMR more seriouslySlime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views last year....
Fahad HApr 1, 20193 min readWhy brands need to take ASMR more seriouslySlime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views last year....
Fahad HMar 29, 20193 min readWhat counts as a video view? A refresher on how social platforms calculate video ad viewsThis article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...
Fahad HMar 29, 20193 min readWhat counts as a video view? A refresher on how social platforms calculate video ad viewsThis article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...
Fahad HMar 27, 20193 min readReddit US ad revenues could top $100M this year amid added focus on ad productsOver the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native...
Fahad HMar 27, 20193 min readReddit US ad revenues could top $100M this year amid added focus on ad productsOver the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native...
Fahad HMar 22, 20192 min readMobile app ad fraud scheme stuffed banner ads with multiple video playersDoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...
Fahad HMar 22, 20192 min readMobile app ad fraud scheme stuffed banner ads with multiple video playersDoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...
Fahad HMar 13, 20194 min readTV ad platforms have some catching up to doPredictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours...
Fahad HMar 13, 20194 min readTV ad platforms have some catching up to doPredictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours...
Fahad HMar 6, 20191 min readTwitter’s new tool gives video creators insights to boost engagementTwitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most...
Fahad HMar 6, 20191 min readTwitter’s new tool gives video creators insights to boost engagementTwitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most...
Fahad HFeb 28, 20193 min readVideo on demand’s future requires an ad model built around the experienceAds are annoying. Study after study reiterates the fact that consumers find ad messages intrusive and aggressive. For some reason, even...
Fahad HFeb 28, 20193 min readVideo on demand’s future requires an ad model built around the experienceAds are annoying. Study after study reiterates the fact that consumers find ad messages intrusive and aggressive. For some reason, even...
Fahad HFeb 27, 20192 min readFacebook Showcase offers upfront ad buys against premium video contentFacebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...
Fahad HFeb 27, 20192 min readFacebook Showcase offers upfront ad buys against premium video contentFacebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...
Fahad HFeb 21, 20192 min readAddressable TV gets a boost as Nielsen buys Sorensen MediaNielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery...
Fahad HFeb 21, 20192 min readAddressable TV gets a boost as Nielsen buys Sorensen MediaNielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery...
