
With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem
Instagram is a place to see great photos and videos. It is not a great place to see photos and videos. But it’s becoming a better one....

With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem
Instagram is a place to see great photos and videos. It is not a great place to see photos and videos. But it’s becoming a better one....

Twitter floats better revenue split for creators’ YouTube, Facebook videos
Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or...

Twitter floats better revenue split for creators’ YouTube, Facebook videos
Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or...

Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
Graphic by Tru Optik When you watch a TV program directly on the internet — either on a computer or a mobile device — you can be targeted...

Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
Graphic by Tru Optik When you watch a TV program directly on the internet — either on a computer or a mobile device — you can be targeted...

2016 is finally the “year of the video”
For us marketers, it’s a dream come true. Videos provide us with so much more opportunity to engage with our consumers than standard...

2016 is finally the “year of the video”
For us marketers, it’s a dream come true. Videos provide us with so much more opportunity to engage with our consumers than standard...

Facebook now officially showcases vertical videos in mobile news feeds
Twin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making...

Facebook now officially showcases vertical videos in mobile news feeds
Twin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making...

Snapchat is pushing for shorter ads between Stories, within Live Stories
Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and...

Snapchat is pushing for shorter ads between Stories, within Live Stories
Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and...

Jivox launches dynamic personalization for video ads
Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of...

Jivox launches dynamic personalization for video ads
Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of...

Fuisz partners with Sizmek for automated object-recognition in video ads
Image from Fuisz Video Way back in the last century, I worked with interactive video’s first commercial incarnation, videodiscs tethered...

Fuisz partners with Sizmek for automated object-recognition in video ads
Image from Fuisz Video Way back in the last century, I worked with interactive video’s first commercial incarnation, videodiscs tethered...

Chasm between GRP and digital metrics highlights need for cross-screen standards
YouTube CEO Susan Wojcicki declared that the video site captures more attention from 18- to 49-year-olds on mobile alone than does any...

Chasm between GRP and digital metrics highlights need for cross-screen standards
YouTube CEO Susan Wojcicki declared that the video site captures more attention from 18- to 49-year-olds on mobile alone than does any...

4 marketing trends you need to follow to sell to millennials
largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s...
























