Fahad HNov 11, 20161 min readAdobe turbocharges its multi-platform video ad capability with TubeMogul purchaseAdobe is boosting its commitment to multi-platform video ads with its announcement yesterday that it has agreed to buy programmatic video...
Fahad HNov 11, 20161 min read[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru OptikAs more video content is consumed online, rather than via a traditional TV set, advertisers are following along and looking for new ways...
Fahad HNov 11, 20161 min read[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru OptikAs more video content is consumed online, rather than via a traditional TV set, advertisers are following along and looking for new ways...
Fahad HNov 10, 20161 min readWhat it’s like to use Snap Inc.’s Google Glass-like SpectaclesSoon after Snap Inc.’s Spectacles went on sale on Thursday, I picked up a pair and walked around the Venice Beach Boardwalk with my...
Fahad HNov 10, 20161 min readWhat it’s like to use Snap Inc.’s Google Glass-like SpectaclesSoon after Snap Inc.’s Spectacles went on sale on Thursday, I picked up a pair and walked around the Venice Beach Boardwalk with my...
Fahad HNov 10, 20161 min readWhat the line for Snap Inc.’s Spectacles was like on release daySnapchat’s parent company, Snap Inc., started selling its Google Glass-like Spectacles on Thursday, but only at a single vending machine...
Fahad HNov 10, 20161 min readWhat the line for Snap Inc.’s Spectacles was like on release daySnapchat’s parent company, Snap Inc., started selling its Google Glass-like Spectacles on Thursday, but only at a single vending machine...
Fahad HNov 9, 20162 min readTop 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are doAlexey Boldin / Shutterstock.com While Google and Microsoft took the lead on YouTube’s October ad leaderboard, the site saw a significant...
Fahad HNov 9, 20162 min readTop 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are doAlexey Boldin / Shutterstock.com While Google and Microsoft took the lead on YouTube’s October ad leaderboard, the site saw a significant...
Fahad HNov 9, 20161 min readNow feel this: Immersion launches first Haptic Ad ServiceA haptic rumbling video ad for a movie about ex-agent Jason Bourne. San Jose, California-based Immersion has launched its Haptic Ad...
Fahad HNov 9, 20161 min readNow feel this: Immersion launches first Haptic Ad ServiceA haptic rumbling video ad for a movie about ex-agent Jason Bourne. San Jose, California-based Immersion has launched its Haptic Ad...
Fahad HNov 4, 20162 min readFacebook will try selling ads on TV screens next weekFacebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its...
Fahad HNov 4, 20162 min readFacebook will try selling ads on TV screens next weekFacebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its...
Fahad HNov 2, 20163 min readFacebook’s Q3 2016 earnings call: Ad load issues, ad-blocker blocking, a video-only feedA lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016,...
Fahad HNov 2, 20163 min readFacebook’s Q3 2016 earnings call: Ad load issues, ad-blocker blocking, a video-only feedA lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016,...
Fahad HNov 2, 20163 min read5 ways to use personalized video in your next marketing campaignWe’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours,...
Fahad HNov 2, 20163 min read5 ways to use personalized video in your next marketing campaignWe’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours,...
Fahad HOct 27, 20161 min readGoogle’s virtual game changer: Leveraging 360 VR video & image optimization for SEOWith little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web...
Fahad HOct 27, 20161 min readGoogle’s virtual game changer: Leveraging 360 VR video & image optimization for SEOWith little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web...
Fahad HOct 27, 20161 min readTwitter will shut down its 6-second video service, VineTwitter is shutting down Vine, the six-second video service, it announced in a blog post on Thursday. Vine launched in January 2013 and...
