
Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any
Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related...

Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any
Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related...

Adobe Primetime adds TV Media Management Platform
From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...

Adobe Primetime adds TV Media Management Platform
From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...

#TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconicR
Kaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T,...

#TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconicR
Kaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T,...

No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Netwo
Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...

No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Netwo
Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...

Facebook plans to buy original shows to fill its new video-only feed
Facebook wants to become more of a destination for video viewers, on par with Netflix, Hulu, Amazon and YouTube. That’s why the company...

Facebook plans to buy original shows to fill its new video-only feed
Facebook wants to become more of a destination for video viewers, on par with Netflix, Hulu, Amazon and YouTube. That’s why the company...

Digital or TV? The false dichotomy in advertising
With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...

Digital or TV? The false dichotomy in advertising
With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...

Facebook Live will spin up 360-degree streaming to match YouTube
National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live streaming back in April, and...

Facebook Live will spin up 360-degree streaming to match YouTube
National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live streaming back in April, and...

Google restricts TrueView video ad rotation settings to “Optimize for views” only
Bloomicon / Shutterstock.com If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions...

Google restricts TrueView video ad rotation settings to “Optimize for views” only
Bloomicon / Shutterstock.com If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions...

Top 10 YouTube ads in November: Clash of Clans ‘Hog Rider’ ranks #1 with 29M views
The most watched ad on YouTube in November was Clash of Clans’ “Hog Rider” spot, with 29 million views. The ad generated nearly triple...

Top 10 YouTube ads in November: Clash of Clans ‘Hog Rider’ ranks #1 with 29M views
The most watched ad on YouTube in November was Clash of Clans’ “Hog Rider” spot, with 29 million views. The ad generated nearly triple...

YouTube’s top trending videos in 2016: Adele & James Corden’s Carpool Karaoke wins
In a year full of bad news from the music industry with the loss of Prince, David Bowie and Leonard Cohen, among others, YouTube’s list...