White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video
Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the...
Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the...
Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related...
Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related...
From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...
From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...
Kaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T,...
Kaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T,...
Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...
Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...
Facebook wants to become more of a destination for video viewers, on par with Netflix, Hulu, Amazon and YouTube. That’s why the company...
Facebook wants to become more of a destination for video viewers, on par with Netflix, Hulu, Amazon and YouTube. That’s why the company...
With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...
With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...
National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live streaming back in April, and...
National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live streaming back in April, and...
Bloomicon / Shutterstock.com If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions...
Bloomicon / Shutterstock.com If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions...
The most watched ad on YouTube in November was Clash of Clans’ “Hog Rider” spot, with 29 million views. The ad generated nearly triple...
The most watched ad on YouTube in November was Clash of Clans’ “Hog Rider” spot, with 29 million views. The ad generated nearly triple...
In a year full of bad news from the music industry with the loss of Prince, David Bowie and Leonard Cohen, among others, YouTube’s list...