Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization
Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
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Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization
Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
Twitter puts focus on exclusive media partnerships to attract video advertisers
Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital...
Twitter puts focus on exclusive media partnerships to attract video advertisers
Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital...
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported...
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported...
Snap Select will let advertisers reserve video inventory at fixed CPM
Snapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...
Snap Select will let advertisers reserve video inventory at fixed CPM
Snapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...
Vimeo Showcase opens up Roku, Amazon Fire to video marketers
Vimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new...
Vimeo Showcase opens up Roku, Amazon Fire to video marketers
Vimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new...
Here’s how you build creative video experiences for a multi-screen world
Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience –...
Here’s how you build creative video experiences for a multi-screen world
Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience –...
More people will turn to their mobile device instead of TV for entertainment in 2019
Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at...
More people will turn to their mobile device instead of TV for entertainment in 2019
Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at...
Content alone is not going to win the streaming war. Here’s why
Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move...
Content alone is not going to win the streaming war. Here’s why
Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
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