Fahad HMay 2, 20192 min readFacebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimizationFacebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
Fahad HMay 2, 20192 min readFacebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimizationFacebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
Fahad HApr 30, 20191 min readTwitter puts focus on exclusive media partnerships to attract video advertisersTwitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital...
Fahad HApr 30, 20191 min readTwitter puts focus on exclusive media partnerships to attract video advertisersTwitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital...
Fahad HApr 30, 20193 min readAirbnb’s new video strategy lets experience and branding drive profitsAirbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported...
Fahad HApr 30, 20193 min readAirbnb’s new video strategy lets experience and branding drive profitsAirbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported...
Fahad HApr 26, 20192 min readSnap Select will let advertisers reserve video inventory at fixed CPMSnapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...
Fahad HApr 26, 20192 min readSnap Select will let advertisers reserve video inventory at fixed CPMSnapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...
Fahad HApr 25, 20191 min readIAB Tech Labs starts to replace VPAID with more interactive SIMID ad specsIAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...
Fahad HApr 25, 20191 min readIAB Tech Labs starts to replace VPAID with more interactive SIMID ad specsIAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...
Fahad HApr 24, 20191 min readVimeo Showcase opens up Roku, Amazon Fire to video marketersVimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new...
Fahad HApr 24, 20191 min readVimeo Showcase opens up Roku, Amazon Fire to video marketersVimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new...
Fahad HApr 22, 20193 min readHere’s how you build creative video experiences for a multi-screen worldCreative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience –...
Fahad HApr 22, 20193 min readHere’s how you build creative video experiences for a multi-screen worldCreative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience –...
Fahad HApr 15, 20193 min readMore people will turn to their mobile device instead of TV for entertainment in 2019Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at...
Fahad HApr 15, 20193 min readMore people will turn to their mobile device instead of TV for entertainment in 2019Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at...
Fahad HApr 12, 20194 min readContent alone is not going to win the streaming war. Here’s whyNetflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move...
Fahad HApr 12, 20194 min readContent alone is not going to win the streaming war. Here’s whyNetflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move...
Fahad HApr 10, 20194 min readHow you can make the most of your YouTube video advertisingIf you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Fahad HApr 10, 20194 min readHow you can make the most of your YouTube video advertisingIf you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
