Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is...
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Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...
Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...
Google’s YouTube to undergo MRC audits for video viewability measurement
Google announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...
Google’s YouTube to undergo MRC audits for video viewability measurement
Google announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...
MarTech Landscape: What are VAST and VPAID?
“I need more acronyms in my life,” said no digital marketer ever. And, in the sea of initials in which marketers swim, two acronyms often...
MarTech Landscape: What are VAST and VPAID?
“I need more acronyms in my life,” said no digital marketer ever. And, in the sea of initials in which marketers swim, two acronyms often...
YouTube’s unskippable 30-second video ads will sunset next year
Twin Design / Shutterstock.com YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting...
YouTube’s unskippable 30-second video ads will sunset next year
Twin Design / Shutterstock.com YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting...
Traction Media launches Live Suite for delivering a live video stream across many sites
Live-streamed video took another step toward becoming a new kind of broadcasting with the release this week by Traction Labs of its Live...
Traction Media launches Live Suite for delivering a live video stream across many sites
Live-streamed video took another step toward becoming a new kind of broadcasting with the release this week by Traction Labs of its Live...
Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
Image by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...
Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
Image by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...
How to spice up your TrueView audience strategy on YouTube
A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...
How to spice up your TrueView audience strategy on YouTube
A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...
Facebook turns sound on by default in videos, debuts TV apps
Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...
Facebook turns sound on by default in videos, debuts TV apps
Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...
Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views
Another Supercell video game made its way to the top of YouTube’s ad leaderboard last month with Clash Royale’s “The Last Second” spot...
Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views
Another Supercell video game made its way to the top of YouTube’s ad leaderboard last month with Clash Royale’s “The Last Second” spot...
Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
With many people watching television on the web these days, audience measurement service Nielsen launched its Digital in TV Ratings in...
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