Fahad HFeb 23, 20171 min readTru Optik now allows identified customer data for OTT TV ad targeting, through LiveRampData provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is...
Fahad HFeb 23, 20174 min readFacebook opens mid-roll ads to more Live broadcasters, starts non-live testFacebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...
Fahad HFeb 23, 20174 min readFacebook opens mid-roll ads to more Live broadcasters, starts non-live testFacebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...
Fahad HFeb 21, 20172 min readGoogle’s YouTube to undergo MRC audits for video viewability measurementGoogle announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...
Fahad HFeb 21, 20172 min readGoogle’s YouTube to undergo MRC audits for video viewability measurementGoogle announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...
Fahad HFeb 20, 20171 min readMarTech Landscape: What are VAST and VPAID?“I need more acronyms in my life,” said no digital marketer ever. And, in the sea of initials in which marketers swim, two acronyms often...
Fahad HFeb 20, 20171 min readMarTech Landscape: What are VAST and VPAID?“I need more acronyms in my life,” said no digital marketer ever. And, in the sea of initials in which marketers swim, two acronyms often...
Fahad HFeb 17, 20171 min readYouTube’s unskippable 30-second video ads will sunset next yearTwin Design / Shutterstock.com YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting...
Fahad HFeb 17, 20171 min readYouTube’s unskippable 30-second video ads will sunset next yearTwin Design / Shutterstock.com YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting...
Fahad HFeb 17, 20171 min readTraction Media launches Live Suite for delivering a live video stream across many sitesLive-streamed video took another step toward becoming a new kind of broadcasting with the release this week by Traction Labs of its Live...
Fahad HFeb 17, 20171 min readTraction Media launches Live Suite for delivering a live video stream across many sitesLive-streamed video took another step toward becoming a new kind of broadcasting with the release this week by Traction Labs of its Live...
Fahad HFeb 15, 20172 min readTop 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ viewsImage by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...
Fahad HFeb 15, 20172 min readTop 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ viewsImage by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...
Fahad HFeb 15, 20174 min readHow to spice up your TrueView audience strategy on YouTubeA 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...
Fahad HFeb 15, 20174 min readHow to spice up your TrueView audience strategy on YouTubeA 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...
Fahad HFeb 14, 20172 min readFacebook turns sound on by default in videos, debuts TV appsFacebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...
Fahad HFeb 14, 20172 min readFacebook turns sound on by default in videos, debuts TV appsFacebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...
Fahad HFeb 10, 20172 min readTop 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M viewsAnother Supercell video game made its way to the top of YouTube’s ad leaderboard last month with Clash Royale’s “The Last Second” spot...
Fahad HFeb 10, 20172 min readTop 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M viewsAnother Supercell video game made its way to the top of YouTube’s ad leaderboard last month with Clash Royale’s “The Last Second” spot...
Fahad HFeb 10, 20171 min readNielsen’s ‘Digital in TV Ratings’ wins MRC accreditationWith many people watching television on the web these days, audience measurement service Nielsen launched its Digital in TV Ratings in...
