The Consumer Electronics Show in Las Vegas each January has become the kickoff event for the advertising industry’s year. Following this...

The Consumer Electronics Show in Las Vegas each January has become the kickoff event for the advertising industry’s year. Following this...

On top of the $5 million ad buy, there are still creative costs involved with making the ad (or ads) and the supporting campaigns to...

On top of the $5 million ad buy, there are still creative costs involved with making the ad (or ads) and the supporting campaigns to...

Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an...

Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an...

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple...

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple...

Trying to explain to people why the repeal of net neutrality is an important issue is like trying to force-feed brussels sprouts to a...

Trying to explain to people why the repeal of net neutrality is an important issue is like trying to force-feed brussels sprouts to a...

Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth. Snapchat will enable people to share and view its...

Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth. Snapchat will enable people to share and view its...

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of...

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of...

Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling...

Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling...

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million...

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million...

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page...

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page...