IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
Guidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within...
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IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
Guidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within...
YouTube’s new TrueView for Reach option makes bumper assets skippable
On Monday, Google’s YouTube introduced a new skippable option for short-form branding ads called TrueView for Reach. TrueView for Reach...
YouTube’s new TrueView for Reach option makes bumper assets skippable
On Monday, Google’s YouTube introduced a new skippable option for short-form branding ads called TrueView for Reach. TrueView for Reach...
Outbrain partners with Telaria to offer video ads
Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content...
Outbrain partners with Telaria to offer video ads
Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content...
LinkedIn is rolling out native video advertising & video for Company Pages
LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include...
LinkedIn is rolling out native video advertising & video for Company Pages
LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and Meredith, launched Stories...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and Meredith, launched Stories...
YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, access
YouTube is updating its restrictions on gun-related content, prohibiting videos that aim to sell firearms and firearm accessories via...
YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, access
YouTube is updating its restrictions on gun-related content, prohibiting videos that aim to sell firearms and firearm accessories via...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Google’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Google’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt...
YouTube creators no longer need extra streaming software to film live broadcasts from their desktop
Alexey Boldin / Shutterstock.com YouTube is making it easier for creators to film a livestream using their desktop by adding a “Go Live”...
YouTube creators no longer need extra streaming software to film live broadcasts from their desktop
Alexey Boldin / Shutterstock.com YouTube is making it easier for creators to film a livestream using their desktop by adding a “Go Live”...
Google expanding YouTube Director onsite video ad service to more than 170 cities
First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director...
Google expanding YouTube Director onsite video ad service to more than 170 cities
First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director...
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