In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes...

In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes...

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party...

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party...

Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta...

Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta...

The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to...

The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to...

All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to be a lot...

All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to be a lot...

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality...

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality...

Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward...

Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward...

I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change...

I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change...

Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...

Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...