Fahad HDec 12, 20144 min read5 Prescriptions For A Healthy Customer Data PlanWhen I say the words “marketing data” what’s the first thing that comes to mind? If you’re like most marketers – it’s probably math,...
Fahad HDec 12, 20144 min read5 Prescriptions For A Healthy Customer Data PlanWhen I say the words “marketing data” what’s the first thing that comes to mind? If you’re like most marketers – it’s probably math,...
Fahad HDec 5, 20144 min readGroup Think: How to Improve Your Social Content ResultsAbout once a week, my letter box contains a real estate flier. “We recently sold a house in your area for a record amount,” declares the...
Fahad HDec 5, 20144 min readGroup Think: How to Improve Your Social Content ResultsAbout once a week, my letter box contains a real estate flier. “We recently sold a house in your area for a record amount,” declares the...
Fahad HNov 14, 20144 min read4 Content Marketing Initiatives You Needlatest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
Fahad HNov 14, 20144 min read4 Content Marketing Initiatives You Needlatest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are...
Fahad HNov 12, 20144 min readBrain-to-Brain Marketing: Creating Content with Consumer Science in Mindright content marketing strategies and tactics to effectively influence consumers? Enter the world of consumer psychology, which studies...
Fahad HNov 12, 20144 min readBrain-to-Brain Marketing: Creating Content with Consumer Science in Mindright content marketing strategies and tactics to effectively influence consumers? Enter the world of consumer psychology, which studies...
Fahad HOct 29, 20144 min readAnalyzing Human Data: Take a Dive to Find Out What Your Customers Really FeelWith social listening tools now commonplace, plenty of companies keep track of what people say about them online. What they find,...
Fahad HOct 29, 20144 min readAnalyzing Human Data: Take a Dive to Find Out What Your Customers Really FeelWith social listening tools now commonplace, plenty of companies keep track of what people say about them online. What they find,...
Fahad HSep 22, 20146 min readHow to Use Data to Create Content That Deepens Customer Relationshipsright content delivered at the right moment to the right person, you need the right data. In this article, I explore how data can be used...
Fahad HSep 22, 20146 min readHow to Use Data to Create Content That Deepens Customer Relationshipsright content delivered at the right moment to the right person, you need the right data. In this article, I explore how data can be used...
Fahad HAug 1, 20144 min readContent Marketing Personalization: When and How to Use ItNearly all B2B organizations (95 percent) make some attempt to segment their content based on their audience, according to CMI’s 2014 B2B...
Fahad HAug 1, 20144 min readContent Marketing Personalization: When and How to Use ItNearly all B2B organizations (95 percent) make some attempt to segment their content based on their audience, according to CMI’s 2014 B2B...
Fahad HJun 16, 20143 min readIf Your Content Marketing is for Everybody, It’s for NobodyTwo case studies Large technology company. While Robert Rose and I were in Toronto for the LinkedIn Content Marketing Master Class, one...
Fahad HJun 16, 20143 min readIf Your Content Marketing is for Everybody, It’s for NobodyTwo case studies Large technology company. While Robert Rose and I were in Toronto for the LinkedIn Content Marketing Master Class, one...
Fahad HMar 25, 20146 min read4 Major Problems You Can Solve with an Online Content Auditonline content simply isn’t reaching its full potential. You’ll find that opening the lines of communication among different departments...
Fahad HMar 25, 20146 min read4 Major Problems You Can Solve with an Online Content Auditonline content simply isn’t reaching its full potential. You’ll find that opening the lines of communication among different departments...
Fahad HJan 2, 20144 min readB2B Buyer Personas: Don’t Keep Them In the Closet[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content...
Fahad HJan 2, 20144 min readB2B Buyer Personas: Don’t Keep Them In the Closet[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content...
