PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss...

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss...

Now that buyer personas are a widely accepted marketing practice, it’s time to course-correct. For far too many companies, buyer personas...

Now that buyer personas are a widely accepted marketing practice, it’s time to course-correct. For far too many companies, buyer personas...

No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise...

No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise...

Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If...

Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If...

Your buyer’s brain is a lazy beast. Human brains — your buyer’s, yours, and mine — all seek to conserve energy, maximize rewards, and...

Your buyer’s brain is a lazy beast. Human brains — your buyer’s, yours, and mine — all seek to conserve energy, maximize rewards, and...

Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...

Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...

All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment....

All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment....

Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate...

Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate...

Ever been part of a team that skipped over creating personas to get to the “real work”? Or maybe you had personas, but everyone ignored...

Ever been part of a team that skipped over creating personas to get to the “real work”? Or maybe you had personas, but everyone ignored...

The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the...

The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the...