Fahad HAug 27, 20164 min readThis Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss...
Fahad HAug 27, 20164 min readThis Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss...
Fahad HAug 4, 20165 min readThe 3 Biggest Mistakes Marketers Make With Buyer PersonasNow that buyer personas are a widely accepted marketing practice, it’s time to course-correct. For far too many companies, buyer personas...
Fahad HAug 4, 20165 min readThe 3 Biggest Mistakes Marketers Make With Buyer PersonasNow that buyer personas are a widely accepted marketing practice, it’s time to course-correct. For far too many companies, buyer personas...
Fahad HJun 21, 20169 min readThe Content Marketing Book of Answers: Strategy & PlanningNo matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise...
Fahad HJun 21, 20169 min readThe Content Marketing Book of Answers: Strategy & PlanningNo matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise...
Fahad HJun 20, 20165 min readHow User Segmentation Really Works in Content MarketingSuccessful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If...
Fahad HJun 20, 20165 min readHow User Segmentation Really Works in Content MarketingSuccessful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If...
Fahad HJun 19, 20165 min readHow to Get Through to Lazy Buyer BrainsYour buyer’s brain is a lazy beast. Human brains — your buyer’s, yours, and mine — all seek to conserve energy, maximize rewards, and...
Fahad HJun 19, 20165 min readHow to Get Through to Lazy Buyer BrainsYour buyer’s brain is a lazy beast. Human brains — your buyer’s, yours, and mine — all seek to conserve energy, maximize rewards, and...
Fahad HMay 26, 20167 min readData as Personalization: How to Turn Kryptonite Into TreasureSome marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...
Fahad HMay 26, 20167 min readData as Personalization: How to Turn Kryptonite Into TreasureSome marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...
Fahad HMay 22, 20167 min readCan’t Get Through to Your Audience? 3 Strategies to Get a ReactionAll animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment....
Fahad HMay 22, 20167 min readCan’t Get Through to Your Audience? 3 Strategies to Get a ReactionAll animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment....
Fahad HMay 19, 201610 min readHow to Build Buyer Personas That Build SalesMichelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate...
Fahad HMay 19, 201610 min readHow to Build Buyer Personas That Build SalesMichelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate...
Fahad HMay 12, 20168 min readBuyer Personas You Want to Use: The 9 Essential PartsEver been part of a team that skipped over creating personas to get to the “real work”? Or maybe you had personas, but everyone ignored...
Fahad HMay 12, 20168 min readBuyer Personas You Want to Use: The 9 Essential PartsEver been part of a team that skipped over creating personas to get to the “real work”? Or maybe you had personas, but everyone ignored...
Fahad HMay 9, 20165 min read4 Ways to Model the Buyer’s JourneyThe arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the...
Fahad HMay 9, 20165 min read4 Ways to Model the Buyer’s JourneyThe arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the...
