This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss...
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This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss...
The 3 Biggest Mistakes Marketers Make With Buyer Personas
Now that buyer personas are a widely accepted marketing practice, it’s time to course-correct. For far too many companies, buyer personas...
The 3 Biggest Mistakes Marketers Make With Buyer Personas
Now that buyer personas are a widely accepted marketing practice, it’s time to course-correct. For far too many companies, buyer personas...
The Content Marketing Book of Answers: Strategy & Planning
No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise...
The Content Marketing Book of Answers: Strategy & Planning
No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise...
How User Segmentation Really Works in Content Marketing
Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If...
How User Segmentation Really Works in Content Marketing
Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If...
How to Get Through to Lazy Buyer Brains
Your buyer’s brain is a lazy beast. Human brains — your buyer’s, yours, and mine — all seek to conserve energy, maximize rewards, and...
How to Get Through to Lazy Buyer Brains
Your buyer’s brain is a lazy beast. Human brains — your buyer’s, yours, and mine — all seek to conserve energy, maximize rewards, and...
Data as Personalization: How to Turn Kryptonite Into Treasure
Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...
Data as Personalization: How to Turn Kryptonite Into Treasure
Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with...
Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction
All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment....
Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction
All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment....
How to Build Buyer Personas That Build Sales
Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate...
How to Build Buyer Personas That Build Sales
Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate...
Buyer Personas You Want to Use: The 9 Essential Parts
Ever been part of a team that skipped over creating personas to get to the “real work”? Or maybe you had personas, but everyone ignored...
Buyer Personas You Want to Use: The 9 Essential Parts
Ever been part of a team that skipped over creating personas to get to the “real work”? Or maybe you had personas, but everyone ignored...
4 Ways to Model the Buyer’s Journey
The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the...
4 Ways to Model the Buyer’s Journey
The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the...
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