Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But...

Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But...

One approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with...

One approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with...

SPONSORED BY CENTERLINE Centerline’s chief strategy officer John Lane is on a mission to change the way that we think about our personas....

SPONSORED BY CENTERLINE Centerline’s chief strategy officer John Lane is on a mission to change the way that we think about our personas....

At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most...

At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most...

“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing,...

“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing,...

In social media, the audience pulls the strings. Most of the time, our social media activities are designed to encourage the audience to...

In social media, the audience pulls the strings. Most of the time, our social media activities are designed to encourage the audience to...

In the most recent CMI B2B research, 89% of respondents say they use content marketing. Yet, just 5% of respondents rated their content...

In the most recent CMI B2B research, 89% of respondents say they use content marketing. Yet, just 5% of respondents rated their content...

In one of the most useful workshops I’ve attended, we created a customer-journey map for content planning. Before doing this exercise, I...

In one of the most useful workshops I’ve attended, we created a customer-journey map for content planning. Before doing this exercise, I...

Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what...

Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what...

As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it,...

As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it,...