Fahad HOct 11, 20176 min readThe Future of Content and SEO: 5 Trends Every Marketer Needs to KnowContent marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments,...
Fahad HOct 11, 20176 min readThe Future of Content and SEO: 5 Trends Every Marketer Needs to KnowContent marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments,...
Fahad HSep 14, 20177 min read8 Big Questions From Content Marketing World to Ask Year RoundIn 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with...
Fahad HSep 14, 20177 min read8 Big Questions From Content Marketing World to Ask Year RoundIn 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with...
Fahad HSep 10, 20179 min readQuick and Dirty Guide for Creating Actionable Content Marketing PersonasEditor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas...
Fahad HSep 10, 20179 min readQuick and Dirty Guide for Creating Actionable Content Marketing PersonasEditor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas...
Fahad HAug 24, 20175 min readHow SecureWorks Took Content Strategy From Guesswork to Game ChangingEditor’s note: Kira Mondrus is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the...
Fahad HAug 24, 20175 min readHow SecureWorks Took Content Strategy From Guesswork to Game ChangingEditor’s note: Kira Mondrus is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the...
Fahad HJul 27, 20174 min readHow Content Influences the Purchasing Process: Tips for Content Marketers [Research]insights are useful, but what we also want to know is what’s going on in the minds of the people who consume the content? So, we were...
Fahad HJul 27, 20174 min readHow Content Influences the Purchasing Process: Tips for Content Marketers [Research]insights are useful, but what we also want to know is what’s going on in the minds of the people who consume the content? So, we were...
Fahad HJul 10, 20176 min readHacking Your Buyer Personas: The Only 3 Questions You Need to AskWhen you’ve taken the time to answer 150 questions about your target customers, there’s no way the content written for them and the way...
Fahad HJul 10, 20176 min readHacking Your Buyer Personas: The Only 3 Questions You Need to AskWhen you’ve taken the time to answer 150 questions about your target customers, there’s no way the content written for them and the way...
Fahad HJul 7, 20178 min readData-Driven Creative: How to Use Twitter Data to Inform Your MarketingNo matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and...
Fahad HJul 7, 20178 min readData-Driven Creative: How to Use Twitter Data to Inform Your MarketingNo matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and...
Fahad HJun 29, 20176 min readBingeable Content: How to Move Buyers Through Your Sales Cycle FasterNick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with...
Fahad HJun 29, 20176 min readBingeable Content: How to Move Buyers Through Your Sales Cycle FasterNick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with...
Fahad HJun 1, 201710 min readWhat Are Your Customers Thinking? Search Secrets Hiding in Plain Sight“If you look just at the keywords people search for, you’re missing out on many of their actual needs,” says Wil, who serves as director...
Fahad HJun 1, 201710 min readWhat Are Your Customers Thinking? Search Secrets Hiding in Plain Sight“If you look just at the keywords people search for, you’re missing out on many of their actual needs,” says Wil, who serves as director...
Fahad HApr 27, 20174 min readAre Your Buyer Personas Ready to Take on the World?Customers’ concerns vary, sometimes dramatically, across regions and cultures. Because these variations present business opportunities,...
Fahad HApr 27, 20174 min readAre Your Buyer Personas Ready to Take on the World?Customers’ concerns vary, sometimes dramatically, across regions and cultures. Because these variations present business opportunities,...
