The Future of Content and SEO: 5 Trends Every Marketer Needs to Know
Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments,...
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The Future of Content and SEO: 5 Trends Every Marketer Needs to Know
Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments,...
8 Big Questions From Content Marketing World to Ask Year Round
In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with...
8 Big Questions From Content Marketing World to Ask Year Round
In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with...
Quick and Dirty Guide for Creating Actionable Content Marketing Personas
Editor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas...
Quick and Dirty Guide for Creating Actionable Content Marketing Personas
Editor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas...
How SecureWorks Took Content Strategy From Guesswork to Game Changing
Editor’s note: Kira Mondrus is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the...
How SecureWorks Took Content Strategy From Guesswork to Game Changing
Editor’s note: Kira Mondrus is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the...
How Content Influences the Purchasing Process: Tips for Content Marketers [Research]
insights are useful, but what we also want to know is what’s going on in the minds of the people who consume the content? So, we were...
How Content Influences the Purchasing Process: Tips for Content Marketers [Research]
insights are useful, but what we also want to know is what’s going on in the minds of the people who consume the content? So, we were...
Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
When you’ve taken the time to answer 150 questions about your target customers, there’s no way the content written for them and the way...
Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
When you’ve taken the time to answer 150 questions about your target customers, there’s no way the content written for them and the way...
Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing
No matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and...
Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing
No matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and...
Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster
Nick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with...
Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster
Nick Edouard, co-founder and president of LookBookHQ, suggests that we marketers make like Netflix and entice prospective customers with...
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
“If you look just at the keywords people search for, you’re missing out on many of their actual needs,” says Wil, who serves as director...
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
“If you look just at the keywords people search for, you’re missing out on many of their actual needs,” says Wil, who serves as director...
Are Your Buyer Personas Ready to Take on the World?
Customers’ concerns vary, sometimes dramatically, across regions and cultures. Because these variations present business opportunities,...
Are Your Buyer Personas Ready to Take on the World?
Customers’ concerns vary, sometimes dramatically, across regions and cultures. Because these variations present business opportunities,...
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