Fahad HJun 25, 20103 min readHow to Develop Content Based on A Need StageThere has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part series...
Fahad HJun 25, 20103 min readHow to Develop Content Based on A Need StageThere has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part series...
Fahad HJun 2, 20103 min readA Quick and Dirty Way to Segment your B2B Content MarketingIf you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in...
Fahad HJun 2, 20103 min readA Quick and Dirty Way to Segment your B2B Content MarketingIf you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in...
Fahad HJun 1, 20103 min readHow to Start Your Content Strategy: The Discovery PhaseYou want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic...
Fahad HJun 1, 20103 min readHow to Start Your Content Strategy: The Discovery PhaseYou want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic...
Fahad HMay 26, 20103 min readHow to Build Personas to Bring Your Targets (Back) to LifeThe whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers...
Fahad HMay 26, 20103 min readHow to Build Personas to Bring Your Targets (Back) to LifeThe whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers...
