How to Develop Content Based on A Need Stage
There has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part series...
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How to Develop Content Based on A Need Stage
There has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part series...
A Quick and Dirty Way to Segment your B2B Content Marketing
If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in...
A Quick and Dirty Way to Segment your B2B Content Marketing
If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in...
How to Start Your Content Strategy: The Discovery Phase
You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic...
How to Start Your Content Strategy: The Discovery Phase
You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic...
How to Build Personas to Bring Your Targets (Back) to Life
The whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers...
How to Build Personas to Bring Your Targets (Back) to Life
The whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers...
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