How to Find Content Ideas in Demographic Data
You’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
You’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
You’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
Great content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
Great content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
Sometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
Sometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
With just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you...
With just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you...
According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the...
According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the...
In general, marketers in these organizations expressed dissatisfaction when it came to the effectiveness of the top 10 content tactics...
In general, marketers in these organizations expressed dissatisfaction when it came to the effectiveness of the top 10 content tactics...
Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your...
Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your...
In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you...
In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you...
For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit...
For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit...