How to Find Content Ideas in Demographic Data
You’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
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How to Find Content Ideas in Demographic Data
You’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
4 Questions Answered about Buyer Personas
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
4 Questions Answered about Buyer Personas
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
How Do Your Buyers Consume Content? Ask These 20 Questions
Great content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
How Do Your Buyers Consume Content? Ask These 20 Questions
Great content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
A Content Marketing Lesson From the Study of Spaghetti Sauce
Sometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
A Content Marketing Lesson From the Study of Spaghetti Sauce
Sometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
7 Ways to Research Your Buyer for Content Marketing
With just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you...
7 Ways to Research Your Buyer for Content Marketing
With just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you...
Is Your Content Ready for the CFO?
According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the...
Is Your Content Ready for the CFO?
According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the...
How B2B Marketers Can Raise the Effectiveness of Their Content
In general, marketers in these organizations expressed dissatisfaction when it came to the effectiveness of the top 10 content tactics...
How B2B Marketers Can Raise the Effectiveness of Their Content
In general, marketers in these organizations expressed dissatisfaction when it came to the effectiveness of the top 10 content tactics...
The Anatomy of a Great Web Persona
Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your...
The Anatomy of a Great Web Persona
Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your...
How to Identify Where Your Audience is Participating Online
In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you...
How to Identify Where Your Audience is Participating Online
In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you...
How to Begin Mobile Content Publishing: Survey Audience Needs
For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit...
How to Begin Mobile Content Publishing: Survey Audience Needs
For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit...
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