Fahad HApr 20, 20114 min readHow to Find Content Ideas in Demographic DataYou’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
Fahad HApr 20, 20114 min readHow to Find Content Ideas in Demographic DataYou’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
Fahad HApr 13, 20113 min read4 Questions Answered about Buyer PersonasAre you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
Fahad HApr 13, 20113 min read4 Questions Answered about Buyer PersonasAre you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
Fahad HMar 31, 20114 min readHow Do Your Buyers Consume Content? Ask These 20 QuestionsGreat content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
Fahad HMar 31, 20114 min readHow Do Your Buyers Consume Content? Ask These 20 QuestionsGreat content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
Fahad HMar 25, 20113 min readA Content Marketing Lesson From the Study of Spaghetti SauceSometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
Fahad HMar 25, 20113 min readA Content Marketing Lesson From the Study of Spaghetti SauceSometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
Fahad HMar 22, 20113 min read7 Ways to Research Your Buyer for Content MarketingWith just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you...
Fahad HMar 22, 20113 min read7 Ways to Research Your Buyer for Content MarketingWith just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you...
Fahad HFeb 18, 20114 min readIs Your Content Ready for the CFO?According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the...
Fahad HFeb 18, 20114 min readIs Your Content Ready for the CFO?According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the...
Fahad HJan 20, 20112 min readHow B2B Marketers Can Raise the Effectiveness of Their ContentIn general, marketers in these organizations expressed dissatisfaction when it came to the effectiveness of the top 10 content tactics...
Fahad HJan 20, 20112 min readHow B2B Marketers Can Raise the Effectiveness of Their ContentIn general, marketers in these organizations expressed dissatisfaction when it came to the effectiveness of the top 10 content tactics...
Fahad HAug 30, 20104 min readThe Anatomy of a Great Web PersonaMelanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your...
Fahad HAug 30, 20104 min readThe Anatomy of a Great Web PersonaMelanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your...
Fahad HAug 13, 20102 min readHow to Identify Where Your Audience is Participating OnlineIn my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you...
Fahad HAug 13, 20102 min readHow to Identify Where Your Audience is Participating OnlineIn my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you...
Fahad HAug 9, 20103 min readHow to Begin Mobile Content Publishing: Survey Audience NeedsFor his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit...
Fahad HAug 9, 20103 min readHow to Begin Mobile Content Publishing: Survey Audience NeedsFor his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit...
