Fahad HJan 10, 20124 min readHow to Use Content to Engage & Convert New Customers: A Case StudyThe Challenge: Engaging with early-stage leads Prior to exploring content marketing, Sun Life Financial had created branded sites for...
Fahad HJan 10, 20124 min readHow to Use Content to Engage & Convert New Customers: A Case StudyThe Challenge: Engaging with early-stage leads Prior to exploring content marketing, Sun Life Financial had created branded sites for...
Fahad HJan 6, 20123 min readCreating a Powerful Global to Local B2B Brand Impression with Video: 5 StepsNow, go ahead and play this creation by Doremus for Logitech. The Brand Content Challenge: Global to Local I’ve been asked how to create...
Fahad HJan 6, 20123 min readCreating a Powerful Global to Local B2B Brand Impression with Video: 5 StepsNow, go ahead and play this creation by Doremus for Logitech. The Brand Content Challenge: Global to Local I’ve been asked how to create...
Fahad HJan 5, 20123 min readA Webinar Case Study in Using Social Media Channels for Content Distributionpublished an article about how to make your content live longer, starting with Step 1: “Stagger your distribution.” In it, he encourages...
Fahad HJan 5, 20123 min readA Webinar Case Study in Using Social Media Channels for Content Distributionpublished an article about how to make your content live longer, starting with Step 1: “Stagger your distribution.” In it, he encourages...
Fahad HDec 12, 20115 min readThe 5 Types of Content That Grab Attention for the Best Content MarketingDo you want to engage people’s attention, provide them with useful information and, in the process, change the way they think about your...
Fahad HDec 12, 20115 min readThe 5 Types of Content That Grab Attention for the Best Content MarketingDo you want to engage people’s attention, provide them with useful information and, in the process, change the way they think about your...
Fahad HNov 30, 20116 min read5 Easy (Seriously!) Steps to Better Buyer ProfilingI’ve been trying to get more comfortable with speaking to groups. I took an excellent 3-week public speaking seminar last year to help me...
Fahad HNov 30, 20116 min read5 Easy (Seriously!) Steps to Better Buyer ProfilingI’ve been trying to get more comfortable with speaking to groups. I took an excellent 3-week public speaking seminar last year to help me...
Fahad HNov 7, 20113 min read4 Tips to Generate Awareness Through Your IT ContentThere are no impulse buys when it comes to purchasing IT products and solutions. IT executives don’t find themselves in the grocery store...
Fahad HNov 7, 20113 min read4 Tips to Generate Awareness Through Your IT ContentThere are no impulse buys when it comes to purchasing IT products and solutions. IT executives don’t find themselves in the grocery store...
Fahad HNov 1, 20114 min readTips and Tools for Better Listening for Content MarketingFor this post, here are some insights into how we use online listening tools (and what tools we use) for ongoing monitoring as well as...
Fahad HNov 1, 20114 min readTips and Tools for Better Listening for Content MarketingFor this post, here are some insights into how we use online listening tools (and what tools we use) for ongoing monitoring as well as...
Fahad HOct 21, 20115 min read4 Tips for Managing Content Marketing MishapsWhen it comes to content production, you never have to wait too long for the next high-profile gaffe to occur. One that grabbed my...
Fahad HOct 21, 20115 min read4 Tips for Managing Content Marketing MishapsWhen it comes to content production, you never have to wait too long for the next high-profile gaffe to occur. One that grabbed my...
Fahad HOct 20, 20114 min readHollywood’s Secret Storytelling Sauce: A Template for Marketing VideosIt’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great...
Fahad HOct 20, 20114 min readHollywood’s Secret Storytelling Sauce: A Template for Marketing VideosIt’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great...
Fahad HSep 26, 20114 min readThe Holy Grail of Globalizing Editorial PlanningSocial networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are constantly...
Fahad HSep 26, 20114 min readThe Holy Grail of Globalizing Editorial PlanningSocial networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are constantly...
