It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing...
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It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing...
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your...
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your...
How Content Can Create a Self-Sustaining Customer Referral Engine
Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a...
How Content Can Create a Self-Sustaining Customer Referral Engine
Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a...
Are Buyer Personas Just Nicer Words for Stereotypes?
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports...
Are Buyer Personas Just Nicer Words for Stereotypes?
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports...
An Alternative Approach to Developing Content Marketing Personas
Audiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it...
An Alternative Approach to Developing Content Marketing Personas
Audiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it...
How to Better Understand the Size and Composition of Your B2B Audience
I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring...
How to Better Understand the Size and Composition of Your B2B Audience
I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring...
How to Adopt a Customer-Centric Strategy for Your Content
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle...
How to Adopt a Customer-Centric Strategy for Your Content
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle...
5 Steps to Improving Subscriber Data for More Personalized Emails
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then...
5 Steps to Improving Subscriber Data for More Personalized Emails
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then...
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
Audience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all...
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
Audience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all...
How to Take an Audience-First Approach to Your Content
How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience...
How to Take an Audience-First Approach to Your Content
How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience...
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