Fahad HJun 21, 20188 min readIt’s Not About the Tea: How to Make Buyer Personas That Really Satisfy“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing...
Fahad HJun 21, 20188 min readIt’s Not About the Tea: How to Make Buyer Personas That Really Satisfy“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing...
Fahad HMay 28, 20187 min read3 Models (and Tools) to Understand, Predict, and React to Your Social MediaWonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your...
Fahad HMay 28, 20187 min read3 Models (and Tools) to Understand, Predict, and React to Your Social MediaWonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your...
Fahad HApr 30, 20186 min readHow Content Can Create a Self-Sustaining Customer Referral EngineRobert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a...
Fahad HApr 30, 20186 min readHow Content Can Create a Self-Sustaining Customer Referral EngineRobert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a...
Fahad HApr 10, 20189 min readAre Buyer Personas Just Nicer Words for Stereotypes?We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports...
Fahad HApr 10, 20189 min readAre Buyer Personas Just Nicer Words for Stereotypes?We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports...
Fahad HApr 3, 20189 min readAn Alternative Approach to Developing Content Marketing PersonasAudiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it...
Fahad HApr 3, 20189 min readAn Alternative Approach to Developing Content Marketing PersonasAudiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it...
Fahad HDec 14, 20177 min readHow to Better Understand the Size and Composition of Your B2B AudienceI’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring...
Fahad HDec 14, 20177 min readHow to Better Understand the Size and Composition of Your B2B AudienceI’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring...
Fahad HNov 30, 20178 min readHow to Adopt a Customer-Centric Strategy for Your ContentDoes your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle...
Fahad HNov 30, 20178 min readHow to Adopt a Customer-Centric Strategy for Your ContentDoes your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle...
Fahad HNov 26, 20175 min read5 Steps to Improving Subscriber Data for More Personalized EmailsWhen I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then...
Fahad HNov 26, 20175 min read5 Steps to Improving Subscriber Data for More Personalized EmailsWhen I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then...
Fahad HNov 5, 20176 min read4 Ways to Shift Your Thinking to Truly Focus on Your AudienceAudience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all...
Fahad HNov 5, 20176 min read4 Ways to Shift Your Thinking to Truly Focus on Your AudienceAudience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all...
Fahad HOct 15, 20178 min readHow to Take an Audience-First Approach to Your ContentHow do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience...
Fahad HOct 15, 20178 min readHow to Take an Audience-First Approach to Your ContentHow do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience...
