Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering
Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to...
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Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering
Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to...
After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends
Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured...
After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends
Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured...
Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?
Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in...
Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?
Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in...
Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions
Using social media currency to get stuff — or discounts on stuff — isn’t a new idea. There was Pay With a Tweet in the summer of 2010....
Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions
Using social media currency to get stuff — or discounts on stuff — isn’t a new idea. There was Pay With a Tweet in the summer of 2010....
Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars
As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post,...
Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars
As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post,...
Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet
Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...
Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet
Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...
Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars
Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live...
Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars
Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live...
ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars
First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when...
ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars
First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when...
Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...
Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...
Facebook, Google Get American Idol Partnerships, Take Aim At Twitter’s Second Screen Dominance
announced partnerships with Facebook and Google today to give AI fans new ways to interact with the show during the live finalist...
Facebook, Google Get American Idol Partnerships, Take Aim At Twitter’s Second Screen Dominance
announced partnerships with Facebook and Google today to give AI fans new ways to interact with the show during the live finalist...
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