
Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough
Social media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...

MTV VMAs Set Record For Most Tweeted US TV Show (Excluding Sports)
Gil C / Shutterstock.com Fueled by a Kayne West filibuster, Miley Cyrus’ exhibitionism, Nicki Minaj ripping into Miley, Justin Bieber...

MTV VMAs Set Record For Most Tweeted US TV Show (Excluding Sports)
Gil C / Shutterstock.com Fueled by a Kayne West filibuster, Miley Cyrus’ exhibitionism, Nicki Minaj ripping into Miley, Justin Bieber...

With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...

With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...

Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #O
The Organic Trade Association (OTA), an industry group representing more than 8,500 companies involved in organic agriculture, is gearing...

Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #O
The Organic Trade Association (OTA), an industry group representing more than 8,500 companies involved in organic agriculture, is gearing...

Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED
While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...

Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED
While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...

IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Cat
The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...

IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Cat
The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...

Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In
Twitter’s place in Google’s desktop search is now official. After about a month of testing, Google announced the news today,...

Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In
Twitter’s place in Google’s desktop search is now official. After about a month of testing, Google announced the news today,...

Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Vid
In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds,...

Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Vid
In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds,...

Twitter’s Audience Platform Now Includes Off-Twitter Placements Of Video & Tweet Ads
Twitter’s Audience platform is taking a big step forward today with changes that affect ads both on and off of the Twitter platform. New...

Twitter’s Audience Platform Now Includes Off-Twitter Placements Of Video & Tweet Ads
Twitter’s Audience platform is taking a big step forward today with changes that affect ads both on and off of the Twitter platform. New...
























