
Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services...

What marketers should know about Twitter’s Q4 2016 earnings
Twitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly. The Good The product...

What marketers should know about Twitter’s Q4 2016 earnings
Twitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly. The Good The product...

Twitter’s ad revenue declined in Q4 2016
Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...

Twitter’s ad revenue declined in Q4 2016
Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...

Instagram’s web footprint surpassed Twitter’s in 2016
Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1...

Instagram’s web footprint surpassed Twitter’s in 2016
Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1...

Super Bowl-related social activity was up Sunday on both Facebook & Twitter
Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...

Super Bowl-related social activity was up Sunday on both Facebook & Twitter
Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...

Twitter’s NFL streams averaged 265,800 viewers per minute across 10 games
Twitter’s NFL live streams averaged 265,800 viewers per minute across all 10 Thursday Night Football games that aired on the social...

Twitter’s NFL streams averaged 265,800 viewers per minute across 10 games
Twitter’s NFL live streams averaged 265,800 viewers per minute across all 10 Thursday Night Football games that aired on the social...

Trump’s tweets dampen social sentiment toward brands, even when they’re nice
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a...

Trump’s tweets dampen social sentiment toward brands, even when they’re nice
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a...

Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Today, the United States gained a new President, First Lady and Vice President. Those people inherited the official Twitter accounts of...

Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Today, the United States gained a new President, First Lady and Vice President. Those people inherited the official Twitter accounts of...

Snapchat will target ads based on what people buy off Snapchat
If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...

Snapchat will target ads based on what people buy off Snapchat
If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...

How IBM’s Watson scores the tone of Trump’s tweets
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...

How IBM’s Watson scores the tone of Trump’s tweets
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...
























