
Twitter Quietly Launches A User Directory
You may not have noticed the link, but it’s there in the footer of Twitter’s home page if you’re logged out: “Directory.” It’s a link to...

Can Social Influence Be Distilled Into A Score? Part I, The Potential
If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how...

How Marketers Can Tap Into Twitter Lists
“He’s makin a list, He’s checkin it twice” -Santa Claus is Coming to Town, Haven Gillespie People love lists. In the opera Don Giovanni,...

Twitter’s NBC Olympics Partnership: A Sign Of Things To Come
announced a new partnership around the 2012 Summer Olympics, which begin this week in London. The partnership centers on Twitter’s third...

Building And Supporting Online Communities Within Facebook And Twitter
These online communities are passionate about a certain brand, product, cause, or industry and, when companies foster this passion by...

Social Media Metrics That Matter
Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform....

New “Expanded Tweets” Help Make Twitter More Interactive
Tweets are now more interactive with the addition of Twitter’s “Expanded Tweets.” The new functionality allows any Tweet that contains...

Filling the Sales Pipeline with Twitter
At least it is if we use old-school sales approaches to new-school social media. At its best, social media is one of the greatest...

Twitter Implements “Tailored Trends” To Increase Trend Relevancy
Last month Twitter launched “Tailored Suggestions” to help make more relevant suggestions. This month Tailored Trends will be added to...

Twitter Airs Its First TV Commercial, Promotes Its First Hashtag Page
The 15-second spot is part of Twitter’s recently announced deal with NASCAR that saw the racing organization buying a new ad product...

Twitter Tweaks Logo And Ditches Text From Brand Identity
Today Twitter announced the release of a modified logo of the Twitter bird taking off. The bird also looks to have gone to the stylist...

Weekly “Best Of Twitter” Digest Coming To Your Inbox
Today Twitter announced a weekly new feature that will help to keep users up to date with the most pertinent information, weekly...

Should Community Managers Follow Back On Twitter?
But pool-side in Cancun, you might catch your significant other following an attractive person with their eyes, a meaning that seems to...

Once Upon a Tweet: Telling Stories In Twitter
In November 2009, author Rick Moody published the entirety of a short story tweeted out in 153 hourly posts. He didn’t simply take a...



















