tanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity,...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...

Playing off the now popular ‘zoom in’ meme, the tweet includes an image of the brand’s iconic pancake stack and directs followers to zoom...

Up until recently, I had never unfollowed anyone who followed me. I only unfollowed those who weren’t following me. I’ve always...

Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...

Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over...

On a day that one high-profile tech company that had notoriously struggled for years to define itself gave up its independence — and soon...

But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their...

But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex...

From the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...

On its 10th birthday, Twitter is taking stock of the many ways brands and advertisers have tapped into the Twitter zeitgeist to connect...

In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....

rvlsoft / Shutterstock.com Twitter as customer service engine is getting a bit more powerful for companies. On Wednesday, Twitter...

Looking at content marketing trends from last year, digital marketing solutions provider TrackMaven found that brands experienced three...

Do you want to accelerate the growth of your Twitter follower count? Do you want to increase your organic reach on Twitter but find that...

Social media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...

The social media experience varies greatly based on region. Twitter has made significant strides to globalize and a new acquisition of...

With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With...

The only thing better than watching your favorite television program is tweeting about it scene by scene. This year, “The Walking Dead”...

Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content...