With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an...

Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or...

Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...

Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also become about brands...

If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions...

There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort of stick. With...

The first change is the ability to use custom filters. This tool allows advertisers to selectively choose what campaigns to display,...

Even Twitter sounds bummed about its latest quarterly earnings report. “We’re seeing a continuation of the trends discussed last quarter...

Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...

Twitter is based one town over from the Golden State Warriors, so maybe it’s not surprising that the social network is trying to build a...

Update: This article was updated on May 17, 2017, after Twitter announced in a change to its privacy policy that it will no longer...

Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league. First, the...

If Facebook wants to be the YouTube of digital live video, Twitter apparently wants to be the Hulu. Twitter has struck another deal to...

Once the second-screen companion to TV, Twitter keeps striking deals to make itself the first screen. Yesterday, USA Network released the...

Twitter and its six-second video app Vine are both extending their maximum video lengths to 140 seconds. Vine is also starting to look at...

A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the...

Today is June 15, not April 1, which means this is a real thing that’s happening. Twitter is going to let brands target ads based on the...

A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now...

Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll...

Twitter has started to take a look at supporting 360-degree videos on its service, like YouTube and Facebook already do. On Thursday...