Hours after the Philadelphia Eagles were crowned the winners of Super Bowl LII, Twitter announced that Pepsi had won the first-ever...

The Consumer Electronics Show in Las Vegas each January has become the kickoff event for the advertising industry’s year. Following this...

Unlike Boston sports fans, Twitter needs a win. The company has suffered four consecutive quarters of ad revenue declines and the recent...

Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab. More than two...

Twitter has joined YouTube, Facebook and Instagram in publicly displaying how many views each video on its platform has received, the...

For four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency...

With a lot of unsold inventory and not enough advertisers to buy it, Twitter is trying to address its demand dilemma. Over the summer,...

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280...

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Last week Twitter unveiled a new program called #Fuel to offer advertisers...

As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is...

Twitter’s rolling out a way for advertisers to use video to get people to visit their websites. On Tuesday, the company unveiled the...

Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well,...

With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If...

With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a...

One of chatbots’ main challenges is kick-starting a conversation. So Twitter is introducing its own kind of ice-breaker. Twitter is...

When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use...

If Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu. At its inaugural NewFronts...

Audience growth is no longer a problem for Twitter. That’s great, especially since Twitter has plenty of new problems. In the first...